The Chevrolet Global Indian Music Academy Awards to be telecast in October on COLORS
September 14, 2011:
Touted to be Indian Musicâs biggest night out, the Chevrolet Global Indian Music Awards (GIMA) will have celebrity musicians take centre-stage to perform before a mĂ©lange of the industryâs biggest names at the Kingdom of Dreams in Gurgaon. In its second year, GIMA continues to honour artistic achievement, technical proficiency and overall excellence in Indian music.
With over 26 metals up for grabs in both the Film and Non-Film genres this yearâs awards are bound to be the musical event of the year. The 2nd edition of the much-awaited Chevrolet GIMA Awards will showcase a number of performances, among which a fusion piece by Indian electronic prodigies, Midival Pundits will be staged. The duo will be joined onstage by Kashmiri pop-rock artiste Kailash Kher, the musically-diverse Shubha Mudgal and the young Assamese sensation, Papon. The act will create a holistic representation of Indian music in keeping with GIMAâs efforts to unify all the genres of music in the country.
Songstress, Sunidhi Chauhan will enthrall with a performance of her popular songs âTe Amoâ, âUdi-Udiâ, âSheila Ki Jawaniâ and âAinyavi-Ainyaviâ moving into a grunge rock performance backed by a classic rock band.
President & Managing Director, General Motors India,Â Karl Slym spoke of the performances saying, âWith a firm belief in innovation and the drive to pursue excellence, Chevrolet is proud to be associated with an event like GIMA that echoes the very principles that have made Chevrolet the brand it is today. While the talent in Indian musicians leaves nothing to be desired, there remained only the need for a medium through which it could be showcased to the world. GIMA is that medium and we are convinced that it will propel Indian music to an international audience.â
Speaking on the phenomenal line-up of performances for this yearâs Chevrolet GIMA Awards,Â Sabbas Joseph, Director â Wizcraft International said,Â âThe performances at Chevrolet GIMA 2011 will showcase a multi-faceted portrayal of the music across India today. GIMA aims to encompass all of the diverse genres existent in the country and unify them on a common and respected platform.â
Speaking on the venue for the Awards, Viraf Sarkari, Director â Wizcraft International said, âWe are excited about hosting one of Indiaâs most celebrated music events â the Global Indian Music Awards at Kingdom of Dreams. The Nautanki Mahal at Kingdom of Dreams has been conceptualised to offer dynamic state of the art experience for such large scale significant events. Our endeavour will continue to bring the celebration of Indian cinema, music and theatre at this spectacular destination!â
The Global Indian Music Academy, is a pioneering effort to create a consolidated platform for Indian Musicians with an aim to recognize the gifted, discover new talent, and facilitate the development of music in India through a holistic and unified medium. The Chevrolet Global Indian Music Awards are conceptualized, produced and promoted by entertainment and events company, Wizcraft International Entertainment Pvt. Ltd. The Chevrolet Global Indian Music Academy Awards, will air in October on Indiaâs leading Hindi General Entertainment Channel - COLORS.