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The commercial titled “click of a button” is produced by Cell18 under the Direction of Zubin Driver; watch the TVC here.

BestMediaInfo Bureau | Delhi | September 1, 2011

India’s leading ecommerce portal today launched its new TV commercial. Titled “India Shops Online at”, the TV campaign is riding on the ecommerce company’s huge success.’s new commercial has been produced by Cell18 under the Direction of Zubin Driver.

Announcing the new TV commercial launch, the company shared some key statistics about its growth: 300% growth in traffic over the past 12 months, six-fold growth in the online shopping revenues and nearly 30% repeat customer base.

In creating the commercial, the brand has taken care to introduce the modern within the context of the traditional and captures the rich blend observed in every household. The commercial also captures the instant nature of shopping which ecommerce ensures and it adequately reflects the growing stature of into the category leader.


Commenting on the commercial, Sundeep Malhotra, CEO HomeShop18 said that “This commercial is reflective of our deep focus on the ecommerce domain and is meant to accelerate the growth of the ecommerce category and of as a consequence, being the clear leader. In this commercial you will find a clear leader-like tonality and a deep association of ecommerce and, through the intelligent use of the “click” both visually and in the audio”.

The TV Commercial is the first in a series and has been produced in a 30 second format with 15 second versions to follow. It is learnt that there will be more TV commercials to follow under the “India Shops Online at” theme.

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