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HIT 95 FM undergoes revamp on 5th anniversary

Introduces New Productions + Sweeps + Jingles and the hunt for a Brand New Jock.

BestMediaInfo Bureau | Delhi | September 1, 2011

HIT 95 FM as completed 5 years and continues strongly with its commitment towards giving a Live & Interactive Radio experience and entertainment, “Give Delhi listeners what they like listening to”.

The Radio Station as part of its 5th Birthday have embarked upon giving a Fresh New Sound to its Radio Station. This initiative leads into new packaging & productions done by world class Radio specialist from the US.

Birthday promotion gives back its loyal listeners something to cheer for, Hard Rock / Landmark vouchers to every caller who is put on air. “We are happy to know that those who tune in tend to tune in repeatedly and become an involved listener, purely due to differentiated offering,” says Sanjay Hemady, Chief Operating Officer, HIT 95 FM Delhi. "They do not worry about what is happening on any other Radio Station, they do what they believe is right for a Delhi listener. The music format is based on the Internationally successful CHR (Contemporary Hit Radio) reaching out to anybody who loves International Music in Delhi NCR."

The primary language of music is English with the Jock Talk specifically in Hinglish catering to a wide spectrum of listeners and resonates with a large listening population. That’s where the Morning Jock Sarthak comes in. In many ways, he speaks the language of Dilliwalah!

The intriguing thing about the station is the TG it reaches out to, the music appeals to any generation, there’s something for everybody and works extremely well for the Radio station.

Listeners enjoy “No Repeat Wednesdays” where no single song is repeated the entire Wednesday, “Classic Music Marathon” and “Saturday Night Hot Mix”, these properties are a winning formula with its audiences. Advertisements do not interrupt these shows, probably the only Radio Station in the country to offer such listener- friendly uninterrupted entertainment. Probably the only Radio Station in the country to give “More Music per Hour” than any other Radio Station.

Endorsing the FM station, Virat Mehta, Vice President - Communication, Nestle India said, “Hit 95 FM offers us a fantastic way to connect with the kind of audience NESCAFE would like to engage with. We have been a part of the channel’s initiatives for more than two years now. In addition both me and my son listen to the station everyday and enjoy it a lot.”

"Hit 95 is a station with a difference not only in terms of being the Only English FM Station at Delhi but in terms of the treatment to the entire marketing objective of a client. It is full of passionate people who think beyond the regular and has helped Advertiser reach its true audience in a more engaging and interactive way. A station which has brought forward the true power of Radio," added Saket Sinha, Partner Client Leadership, Mindshare.

On this occasion, HIT 95 FM has announced “The Jock Hunt” to select likeminded creative mind that fits into the culture & tradition of the station. The opportunity allows passionate Radio aspirants in Delhi to send in voice sample or their work to the Radio station to qualify for the coveted job.

Speaking on the initiative, Program Director, Sarthak Kaushik, HIT 95 FM in Delhi, says, “HIT 95 FM highlights the need for a vibrant Delhi to have specialized content developed to their liking and listening habits”. We constantly research and change based on our listeners liking. HIT 95 FM has been giving its listeners the hugely popular morning show “Hit Mornings with Sarthak” by the morning personality Sarthak with pet cow Adam to “Ten Hits in a Row”, “Top 8 at 8” Countdown show, “Top 25 Countdown” making this a completely listener endorsed Radio Station.

Sanjay Hemady, Chief Operating Officer, HIT 95 FM Delhi adds, “The Radio station, along with its partners continue to play an important role to promote international music in Delhi, this opportunity of “The Jock Hunt” adds huge value to our partners. Our goal is to bring in new advertisers, add value and give them the comfort of Radio as a medium. The team works hard on the challenges on their current objections to entry in Radio. The team is passionate and builds on valuable insights from the learning’s of Radio; they work constantly towards creating best in Radio“.


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