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CNBC-TV18 brings 3rd season of ‘Lessons in Marketing Excellence’

CNBC-TV18 & HUL’s highly acclaimed show L.I.M.E is back in an all new avatar on October 6

BestMediaInfo Bureau | Mumbai | September 30, 2011

CNBC-TV18 & HUL’s highly acclaimed show ‘Lessons in Marketing Excellence’ (L.I.M.E) is back with its third season in an all new avataar. L.I.M.E is the only platform that offers management students a chance to work on REAL LIFE, LIVE challenges that a company is facing. Many solutions provided by participating students in the past have been successfully implemented by the respective companies. Over the years L.I.M.E, a case study competition to find India's brightest and best young marketers, has become one of the most prestigious and hard fought competitions among India's top business schools.

This year ‘Lessons in Marketing Excellence – Season 3’ is bigger, better, stronger and more challenging. The marketing landscape in India has changed tremendously with new brands and products entering and gaining acceptance in the Indian market. India's domestic demand is becoming a global force. Be the Global brands or home grown ones, competition is increasing as the challengers are rising thus resulting in tremendous pressure on the market leaders. The rise of these challengers is what makes L.I.M.E - 3 so exciting, so different and so dynamic. L.I.M.E – 3 will give a peek into how the new generation of India’s FUTURE LEADERS will tackle these challenges, by providing strategies and solutions that will make a mark with the brand heads of today.

The B-Schools participating in L.I.ME- 3 are XLRI, IIM Ahmedabad, IIM Bangalore, IIM Lucknow, IIM Kanpur, IIM Kolkata, IIM Indore, Jamnalal Bajaj Institute of Management Studies, SP Jain Institute of Management and Research, National Institute of Industrial Engineering, Indian School of Business, and Faculty of Management Studies. The case studies shortlisted are an interesting mix of sectors and companies which include Reebok India, Emirates Airline, Citibank India, GOONJ, Bharti Airtel Limited, Educomp Solutions Limited,, Samsonite South Asia Pvt. Ltd., Yash Raj Films, Foodhall, Coal India Limited, BMW India.

In response to the overwhelming response L.I.M.E receives each year, L.I.M.E -3 for the first time ever, had a wild card entry for other top B-schools to participate who were given the Bru Café World Case Study. The acknowledgement the wild card entry received was astounding, with every B-school sending in their entries which included XIM Bhubaneshwar, MDI Gurgaon, IMT Gaziabad, IIFT Delhi, IMI Delhi, Fore School of Management- Delhi, Department of Management Studies – IIT Delhi, Department of Management Studies SJSOM- IIT Powai, MICA- Ahmedabad, NMIMS- Mumbai, KJ Somaiya Institute of Management Studies, Wellingkar- Mumbai, SCMHRD- Pune, SIBM- Pune, SIOM- Nashik, Tata Institute of Social Science- Mumbai, ICFAI- Hyderabad, Loyola Institute of Business Administration, Chennai & Others.

Speaking about Lessons in Marketing Excellence, Anuradha Sengupta, Features Editor, CNBC-TV18 said, “‘Lessons in Marketing Excellence’ is a platform where the industry can interact directly with India's best MBA students. While brands get fresh insights and out of the box solutions, students get the opportunity to test their theoretical knowledge on real world and live business challenges. The best part is that many of the ideas suggested by students on L.I.M.E have shown up in the stratgeies eventually adopted by companies. There are many b-school challenges but none with the broad vision and scope of  L.I.M.E”.

Sudhanshu Vats, Vice President -Laundry South Asia and Global Radiant, Hindustan Unilever Limited added, “The LIME journey has been very exciting. In the last 2 years, we’ve had over 3000 students from 12 of India’s premier business schools working on real life marketing challenges from diverse brands. Not only have students worked on real world challenges that corporate houses face, but also contributed to the matters of national relevance by working on the UIDAI (now known as Adhar) and Olympic Gold Quest challenges. This has made LIME an authoritative platform for hand picking the finest management brains in India. After a phenomenally successful Seasons 1 & 2, LIME Season 3 is back with a bang!”

He adds, “While we will continue to have students work on real business challenges of national importance and provide solutions to running businesses, the unique thing about LIME this year is that it has become truly competitive & inclusive in spirit by moving the challenge beyond the top 12 campuses. This year through a unique format, LIME has been opened to every management student across the country. With a great mix of cases and fantastic participation of students from across the country, LIME presents a unique opportunity to students and India Inc. alike.”

Each year L.I.M.E is growing and getting bigger. This year L.I.M.E received over 1500 entries across B-schools and has over 4500 students participating. The registrations were done through Facebook. The short listing process is scheduled to commence soon wherein the B-School students will present their strategy to the head of the presenting case study company. In the Semis and the Grand Finale, L.I.M.E will witness challenging case studies; see brands trying to break through the clutter, emerging trends, changing preferences – in an ever evolving competitive landscape.

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