The campaign to span across on-air consumer promotions, on-ground associations and digital activations.
BestMediaInfo Bureau | Delhi | August 2, 2011
The Hollywood movie channel WB is introducing Freedom at 11 for the month of August and it has launched a marketing campaign to promote the property. Joining the fervor of India’s Independence Day, WB is coming up with an unmatched line-up of the biggest Hollywood blockbusters with ‘Freedom at 11’. Starting August 3, every night from Wednesday to Sunday at 11PM is a WB night with Hollywood’s best of the best in, action, adventure, comedy and fantasy.
WB ‘Freedom at 11’ is co presented by Samsung Galaxy S2 and P&G Head and Shoulders. To promote this property, WB is rolling out an innovative campaign that will span across on-air consumer promotions, on-ground associations and digital activations.
The marketing campaign includes print partnerships to create buzz amongst Hollywood enthusiasts. WB ‘Freedom at 11’ interactive banners will run on Bookmyshow.com and on-ground across Café Coffee Day outlets in Mumbai and Delhi.
Commenting on the WB ‘Freedom at 11’ programming stunt and the promotional campaign, Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India, said, “WB is delighted to continually entertain Indian viewers with high quality Hollywood content and now we plan to do so every night of the week. As THE Hollywood television destination in India, WB yet again brings a colossal mix of Hollywood movie genres and titles to take WB viewer’s entertainment quotient a notch higher this August with ‘Freedom at 11’. WB’s focus is direct consumer interaction and we have been effectively engaging the ardent Hollywood followers in India across all platforms.”