UTV STARS assigns creative duties to Rickshaw

Rickshaw to start with the campaign of 2 shows; channel's launch campaign was conceptualized by Taproot India.

BestMediaInfo Bureau | Delhi | August 30, 2011

The recently launched 'UTV STARS' – the official channel of Bollywood has appointed Rickshaw for the brand's creative duties.

Rickshaw is taking on the creative mandate of UTV STARS starting with the campaign of the channels two driver shows – Live My Life and Up, Close and Personal with PZ.

Commenting on the appointment of Rickshaw, Kunal Mukherjee, Marketing Head - Broadcasting, UTV said, “To communicate this effectively, it was critical that we have a very strong creative communications strategy in place. Given the strong team and impressive track record, we believe Rickshaw is the right partner for the brand.'

Commenting on the alliance, Shormishtha Mukherjee, Partner, Rickshaw said" Rickshaw is proud to partner UTV Stars. Apart from the fact that the channel is distinctly different from the run of the mill Bollywood channels in the sense that this is the definitive authority on Bollywood, it's also a great opportunity to work with the UTV Group. And a new launch is always 'super exciting'; giving you a chance to do work that'll set the tone for time to come."

Info@BestMediaInfo.com

Info@BestMediaInfo.com