Tupperware teams up with Salman Khan's Bodyguard

To come up with a 30 sec co-branded TVC showcasing Tupperware's product lineage with the scenes from the movie.

BestMediaInfo Bureau | Delhi | August 29, 2011

Tupperware India, one of world's leading direct selling companies has teamed up with the Salman Khan starrer upcoming Bollywood flick Bodyguard releasing this Eid. Under this co-branding deal, Tupperware will promote a 30 sec co-branded TVC showcasing Tupperware's product lineage with the scenes from the movie across channels. Tupperware will also showcase its products in the movie along with brand placements in some parts of movie.

Anshu Bagai, Head of Marketing Tupperware India said, “Tupperware's association with the film Bodyguard is a unique way of spreading brand awareness as the film directly appeals to our customers. We have always received good response from our consumers and consultants after associating with bollywood movies and hence, we always look forward for co-promotion with select movies to reach out to our potential consumers. Tupperware products safeguard the freshness and hygiene of the meals like a bodyguard making you healthier. We are confident that this promotional deal will strengthen Tupperware's brand visibility as a Brand for all.”

Tupperware had earlier associated with films like Billu and London Dreams for co-promotion of the brand. Last year, Tupperware also associated with movies like Golmal-3 and We Are Family for product and brand placements in the movie.

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