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Samsung launches blogger campaign with IndiBlogger

Contest, blogger meet and live streaming of the launch of the Galaxy Tab 750 are the highlights of the campaign.

BestMediaInfo Bureau | Delhi | August 10, 2011

Samsung announced the launch of India's biggest blogger campaign on, India’s largest blogger community and social network. In the campaign, bloggers would be not only taking part in a contest followed by a blogger meet on 20th August but also for the first do live streaming the launch of the Galaxy Tab 750 on their blogs. With twenty Samsung Galaxy Tab 750s to be won, it is the first of its kind marketing initiative by an electronics brand on this scale where the prize winners not only take home a Samsung Galaxy Tab 750, but will also become the official Samsung ‘Mobiler’! Samsung ‘Mobilers’ would get exclusive access to launch of Samsung Mobile devices; invitations for all local and global events and of course inside scoop of Samsung Mobiles.

Samsung provides a place with exclusive content on Samsung Galaxy Tab with better entertainment so one can unwind, ask questions and most of all share one’s experiences and queries about their product. The launch of the product will be a live telecast and can be watched here:

Commenting on the campaign, Karthik DR, Director of Business Development - IndiBlogger said that today online media campaigns are incomplete without a blogger engagement. Bloggers have a very high credibility, trust among their readers coupled with solid networking, making them the most influential community in the online space. Continuing on the engagement with Samsung, he was confident that the blogosphere would be abuzz with not just a contest but one of India’s largest blogger meets till date in Bangalore on 20th August.

Blogger centric campaigns reach out to more people because of blog readers, social network mentions and comments compared to other social platforms. IndiBlogger has strategized and executed various campaigns for brands ranging from Tata DOCOMO, Hewlett-Packard IPG, Close-Up, ClearTrip and Pepsi amongst many others in the past. The focus of these activities is to drive brand integration and generate unparalleled buzz online about the brand and products.

The first stage of the campaign went live on Thursday, 4th August 2011 at 10PM. The contest is open to all registered bloggers on IndiBlogger and non-registered bloggers can participate by following a simple registration process based on qualification of the guidelines. Moderation into IndiBlogger is done manually by a dedicated team so the non-members also have a fair chance to join and win.

A massive blogger meet in Bangalore is also been announced in association with the launch.

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