Ogilvy retains creative duties for Lenovo India

Wins the account in a multi-agency pitch that included several leading agencies.

BestMediaInfo Bureau | Delhi | August 26, 2011

Ogilvy India has retained the Lenovo India business. The account was won in a multi-agency pitch that included several leading names in the business.

Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said, “I have been very proud of the work we have done in the past for Lenovo India. I see this placement of faith in Brand Ogilvy as the way forward for creating even better work. I applaud the teamwork of our colleagues across offices. Lenovo is a great client that deserves great work; we will spare no efforts in making that happen.”

“India is one of the biggest key focus markets for Lenovo globally. We are delighted to be a part of the Lenovo India success story. Lenovo India has great ambitions, we are very excited to be appointed” said Poran Malani, Bangalore Hub President, Ogilvy India.

The win was a combined effort between the Ogilvy's Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo. This is demonstrative of Ogilvy's ability to build powerful communication campaigns that connect strongly with the youth, which is the primary focus for Lenovo India.

Commenting on the development Shailendra Katyal, Director – Marketing, Lenovo India, said, “Lenovo aims to be the No.1 personal technology brand with a strong youth connect. We therefore want to work with partners who are best in class and share our hunger for growth. We chose Ogilvy as our brand custodians as we believe that with its strong creative track record they can deliver the breakthrough work needed for supplementing our brand's growth.

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