Targets larger audience base with TV Campaign conceptualized by Happy Creative Services; watch the TVC here.
BestMediaInfo Bureau | Delhi | August 1, 2011
Myntra.com, one of the leading e-commerce companies in India has released a new brand campaign. Promoting their USP of the largest and latest lifestyle catalogue of clothing, footwear and accessoriesÂ in the country, the novel concept focuses on the mantra â âA fashionable new ageâ.
Myntra.com is today one of Indiaâs leading players when it comes to online fashion. Their product repertoire includes merchandise from some of the worldâs most popular brands and spans across all categories from clothes to shoes to accessories.
The new film, which is their launch film, has been created by Bangalore based agency Happy Creative Services Pvt. Ltd. led by Kartik Iyer and Praveen Das.
The objective of the film was simple; to announce Myntra.comâs stature in the world of online fashion.
âThe attempt was to create a film thatâs pumping with energy, style and attitude; a creative piece that could stand up to all the fantastic products and services that Myntra.com offers. Itâs a bugle call to those who believe that they belong to a new orderâÂ saysÂ Carl Savio, Creative Director, Happy Creative Services.
The new video which is Myntraâs first foray into Television was shot in the locales of Old Delhi and juxtaposes new age fashion with old age grit. The combination is symbolic of Myntraâs reach beyond the boundaries of urban India and announces their stature in the world of online fashion. The Film has been directed by Razneesh (Razy) Ghai and produced by Prithvi Raj Luthra from Native.
âIt's not very often an agency gets to launch a fashion brand in such a scale. With an exciting film thatâs all about the new cool,Â Myntra.com is fully set to soar into the world of fashion and we are excited to be a part of the journeyâ, mentionedÂ Kartik Iyer, Founder Director, Happy Creative Services.
Myntraâs product repertoire includes merchandise from some of the worldâs most popular brands and spans across all categories from clothes to shoes to accessories. Providing access to the best domestic and international brands to people outside the reaches of metropolitan and mall culture, the online shopping portal is today one of Indiaâs leading players in the online fashion industry and seeks to expand their customer base even further with the new campaign.
âMyntra has seen phenomenal growth in the last fewÂ quartersÂ and has established itself as leading e- commerce destination for fashionâ, saysÂ Sanjay Ramakrishnan, SVP Marketing, Myntra.com.
âWe want to reach out to a larger number of consumers in the country and spread awareness of the brand and hence a TV campaignâ, he adds.
nice but the easier way for the teens to get there foot into the fashion word