Awarded for the Saffolalife-Young at Heart Campaign at the APPIES 2011 held in Singapore.
BestMediaInfo Bureau | Delhi | August 4, 2011
The Saffolalife Young at Heart Campaign emerged as one of the 10 chosen campaigns to be awarded The Appies âGoldâ for its excellence in Marketing and Communications in Asia Pacific. The final competition was fierce with more than 100 marketing campaigns from 16 regional countries. The campaigns represented 6 broad categories- Food & Beverage, Non-Food FMCG, Consumer Durables, Consumer Services, Business Services and Pro-Bono/Government/Cultural.Â The campaigns were showcased to a panel of 30 senior marketers and were judged for their excellence in planning, implementation, effectiveness and results.
Commenting on the win, Sameer Satpathy, EVP & Head, Marketing, Marico Ltd. said, âWe are happy that the Saffolalife Young at Heart campaign has won the Gold at The Appies. This campaign was an ideal extension of the brand philosophy to keep Indiaâs heart healthy by increasing consumer awareness through the new concept of heartâs ageâ. Â
On receiving the award, Loveleen Raina, Sr. Vice President & General Manager, McCann Erickson said, âThis is a proud moment for us at McCann as one of our favourite projects - The Saffolalife Young at Heart campaign has won the Gold at The Appies.Â We worked closely with the brand to create a campaign that brought out the importance of oneâs heartâs health in an endearing fashionâ.