BestMediaInfo Bureau | Delhi | August 17, 2011
They say, ‘because things are the way they are, things will not stay the way they are.’ With this in mind, Lokmat Media ltd. unveiled the fresh new look for its Hindi daily, Lokmat Samachar on 15th August, 11. The enhanced version of Lokmat Samachar was unveiled in 5 cities across Maharashtra - Nagpur, Kolhapur, Aurangabad, Akola and Jalgaon.
The new identity of Lokmat Samachar will boast rich design and content that is easily navigable with fresh, inviting and colorful layout. The improved version aims to ‘Educate, Inform and Entertain’ its consumers. Weekday paper will be different in style and content from the Sunday Newspaper. Lokmat Media Limited released a strategic campaign focused on ‘Utsah, Urja and Umang’ to communicate the Brand New avatar to its consumers.
Speaking of this change Jwalant Swaroop, COO Lokmat Media Ltd, said, “Our redesign is in line with today’s Hindi speaking audience, which is affluent, enterprising and aspirational with a constant thrive to keep themselves updated with their surroundings. The contemporary and elegant design is easily navigable. Lokmat Samachar has been our pride and joy and has been rolling the roost since the past 23yrs...”
Mateen Khan, Product Head, Lokmat Samachar said, “The Hindi readers market in Maharashtra consists of early adaptors and is upbeat and financially sound. With this in view, we felt that there is a strong need to change especially after 23yrs, it was time to get in sync with the current perspective. It is our constant endeavor to re-engineering our product basis the needs and requirements of our consumers.”
Since 1989, Lokmat Samachar had its Hindi speaking audience engaged with its layout and hard core news reporting. Now with the changing times, there is a need to tune-in the content to strike a chord with this new outlook. The fresh content however, will boast a reader friendly and positive tone offering better connect with its readers.
Hindi newspaper Lokmat Samachar has 5 editions of Nagpur, Kolhapur, Aurangabad, Akola and Jalgaon with an ABC –J-D 2010 circulation of 1.17 lakh copies in Nagpur, Aurangabad and Akola.
Lokmat is Maharashtra’s No. 1 daily newspaper with an ABC, J-D 2010 circulation of 17.5 lakh copies (incl Goa) and an Avg Issue Readership, IRS Q4 of 75.05 lacs, has already marked its place in the hearts and minds of the Marathi readers by providing ‘news, views’ and information to empower them in today’s competitive world. With this unique innovation the newspaper has virtually sealed its position.