Liberty ropes in Hrithik Roshan as the Brand Ambassador

Attempts to establish connect with youth by giving the brand a vibrant and youthful makeover.

BestMediaInfo Bureau | Delhi | August 3, 2011

The leading footwear brand of India, Liberty Shoes today announced one of the most promising debonair youth icons, Hrithik Roshan, as its Brand Ambassador. With the announcement, Liberty makes a focussed attempt to establish connect with youth by giving the brand a vibrant and youthful makeover.

Elaborating on the association, Anupam Bansal, Director, Liberty Shoes Ltd. said, “Hrithik has an immense sense of style and connection with the youth that complements Liberty which is trying to revamp the brand by adding youthful and vibrant feel to it. Hrithik is a complete family person; he has strong family values and thus he is an apt personification of Liberty's ideology.”

On his association with Liberty, Hrithik comments, “It feels great to be a part of a home grown brand which has been constantly serving the world-wide audience since more than 50 years. Besides, the collection is superbly- stylish yet comfortable, just how we all like it. The shooting experience has been overwhelming so far and I am really enjoying being associated with the Liberty family.”

In sync with the association, Liberty's would introduce innovative, comfortable and stylish products across all brand portfolios. The collection would soon be available in the market by the end of the month.

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