Emvies 2011 announces 118 shortlists

The presentations to take place on 17-18 August; Awards ceremony on August 26, 2011.

Neha Saraiya | Delhi | August 4, 2011

The shortlisted entries for Emvies 2011 are out. This year, in total, 118 entries have been shortlisted. There were 60 nominations in 2009 and 66 in 2010.

In the category of Best Media strategy (Consumer Products), seven cases have made to the list. This includes Maxus Arvind Mills - Phas Gaya Re OBAMA!!!, Madison Media Infinity Cadbury Dairy Milk - Shubh Aarambh, Maxus  Tanishq Jewellery - Pati, Patni aur Woh, Mindshare Kwality Wall's – Cornetto 'Luv Reels', Lodestar UM Amul - Amul takes the road less travelled, Mindshare Brooke Bond 3Roses - 3 Roses 'tea'ses Taste buds and Lodestar UM Garnier - World's 1st 100% Recycled Newspaper.

For the Best Media Strategy (Consumer Durables) five cases have entered including Mediacom Communications Volkswagen - From challenger to champion in just 365 days!, Lodestar UM Whirlpool Washing Machines - Ek Jodi Kapda, Mediacom Communications Volkswagen Phaeton - A fitting welcome to the latest royal entrant, Lodestar UM Tata Nano - Bringing back happiness to the nation and Mediacom Communications Skoda Auto India - Skoda Yeti: Right Of Way Expedition.

While in the Best Media strategy (Services), a total of six cases will be presented. The list has zeroed down cases from Maxus Tata Sky - From Reel Life to Real Life, Madison Media Plus Airtel - The Idiot Box turns into Box Office, Maxus  Tata Sky Ltd. - Angrezi Ki Pathshala, Mindshare HSBC Premier - Around the World:The HSBC Premier Way, Maxus IDBI Bank - India's First "Cine Brochure" and Maxus Tata Sky  - We Mixed India! A content swapping story.

And the last sub-category (Media/Media Property) in the Best Media strategy, entries like Mindshare  Kwality Wall's - Cornetto 'Luv Reels', Lodestar UM Garnier - World's 1st 100% Recycled Newspaper,  Mindshare  Surf Excel - The ROI on infusing UGC with SCALE, Mudra Max Big Cinemas - The Silent Revolution and Lodestar UM Mahindra Samriddhi - Celebrating Indian Agriculture have registered to the list.

Another prominent category of Best Media Research, has six nominations that consists of Lodestar UM Radioscope - A tool to predict Radio GRPs in new FM markets, Mindshare Fritolay - India's first ever property tracker for Sponsorship Evaluation, Lodestar UM Smartphones Live! - The science of Smartphone Marketing, Maxus Tata Sky Ltd. - Stop the crime before it is commited, Lodestar UM Digital Navigator - A Tool for Planning on Digital Television and Lodestar UM Mastermind 360 - A Guide to Contact Point Planning.

For Best Media Innovation (Ambient Media), MEC Colgate Dental Cream - The Night Hammer, Mindshare Nike - Write the future, Madison Media Infinity  Saffola Life - Co-Creating the World Heart Day Anthem, Mindshare Idea Cellular Ltd. - Pocket translator, Mudra Max  Philips - Philips Moodlighting and JWT Birla Sun Life Insurance – Coffin have been shortlisted.

Another sub-category (Events) in the same segment has Maxus Nokia Corporate - Imagine Woodstock Music Festival on Facebook, Mediacom Communications Pvt. Ltd. Volkswagen Polo ( Polo Cup) - Zooming to the top !!!, Mindshare Lay's - "Lay's ka Anna Hazare Kaun?",  ZenithOptimedia India Aviva Great Wall of Education - "Stepping Stone to Education",  Mindshare Quaker Oats - 'Super Cops' cases for presentation.

Under Best Media Innovation in Digital (Search) only three cases-Mindshare Yahoo - Yahoo cricket-Real time Score Search, Optima Advertising- Kaya Skin Clinic, Mindshare Castrol Index  Castrol-Kept it simple silly are through the short listing process.

Besides Search, Social Media in the same category has as much as seven cases to present. Interface Business Solutions Tata Docomo - A Million Fans Monetized, Mindshare Kwality Wall's - Cornetto 'Luv Reels', Maxus  Bausch + Lomb - Let your eyes talk, Mindshare Lay's - Of The People. By The People.. For The People…, Lodestar UM Durex - World AIDS Day Song, Madison Media Plus Airtel - airtel iSinger : Become a singing star! and Lodestar UM Tata Vista 90 - The Vista 90 Experience are some of the names in this group.

In the Mobile arena, Maxus  Bausch + Lomb - Let your eyes talk, Mindshare Idea Cellular Ltd. - "Breaking Language Barrier", Maxus Bausch + Lomb High Definition Lenses - Rub your phone & not your eyes for clearer vision!, Madison Media Infinity Cadbury Dairy Milk - New Connection, New Beginning, Maxus Nokia N8 - Over 30,000 personalized demos CONCURRENTLY! and Mindshare Be Beautiful - Your Trusted Beauty Companion have been selected.

And in the Web segment for media innovation, Mindshare Lay's - Tum Hamein Flavor Do Hum Tumhe Fame Denge, Lodestar UM Tata Manza - Taking over with class, Mindshare Nike - India Bleeds Blue !, Omnicom Media Group Dove - Real Beauty, Mindshare Nike - Write the future-Virtual Jersey and Mindshare Kwality Wall's - Cornetto 'Luv Reels' have been taken by the jury for presentations.

On the Print front, cases like Madison Media Infinity Saffola Life - ''TOI Ka Dil Toh Baccha Hain Ji'', OMD  Listerine - The Incomplete Newspaper, Madison Media Infinity Parachute Advansed Ayurvedic Hair Oil - Turning Print into Social Media, MEC Colgate Dental Cream - The Night Hammer,  Mediacom Communications Pvt. Ltd. Volkswagen Vento (Talking Newspaper) - People read newspapers. Till we made the newspaper talk! and Lodestar UM Garnier - World's 1st 100% Recycled Newspaper have been recorded.

In the Radio segment, Madison Media Infinity Cadbury Celebrations - ''Chain of Mithaas'', Mindshare Pepsi - Top Indian Cricketers QUIT before the ICC World Cup 2011!, Madison Media Infinity Cadbury Bournvita - The Radio Time Machine, Maxus Tata Sky Ltd. - We Mixed India! A content swapping story, Madison Media Plus Airtel - Radio Station goes out on a Road Trip!, Mindshare Domex - Germ Maaro Germ, Maxus Tata Sky Ltd. - Angrezi Ki Pathshala and Lodestar UM All Out - All Out Macchar Jockey are subjected to present.

Direct Marketing segment has M&C Saatchi Direct & Digital Communications Children's Future Solutions Birla Sun Life Insurance – Flipside, Lodestar UM Microsoft:Cloud Power Creating Custom Media - From Thought Leader to million Dollars, M&C Saatchi Direct & Digital Communications Promoter Funding Solutions Aditya Birla Finance – Triptych, MEC Colgate Dental Cream - The Night Hammer and Mudra Max Union Bank of India - UBI Bouncing Mails as short listings.

TV short listings include cases from Madison Media Infinity Cadbury Dairy Milk - Chocolate Chases A Car… & a Bike… & a TV… & a Fridge, Maxus Hero Honda - World's First Friendisode, Mindshare Pond's White Beauty - 'Romancing the Consumers', Madison Media Plus Airtel - The Idiot Box turns into Box Office, Mindshare Idea Cellular Ltd. - First Language Blackout on 6th Oct 2010, Maxus Center Fruit - Sachin bats for CenterFruit!, Mindshare Pepsi - Pepsi creates India's BIGGEST evergame!, Lodestar UM Virgin Mobile India - Heart-Breaker, Mindshare Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker and Maxus Tata Sky Ltd. - We Mixed India! A content swapping story.

The Out-of-Home category will see Mediacom Communications Pvt. Ltd. Volkswagen Polo - No Terrain Too Tough, GroupM - Dialogue Factory Mumbai District AIDS Control Society - Back Tagging,  Lodestar UM  Kansai Nerolac - Largest Everlasting OOH site, Mudra Max Hindustan Times - HT Daily, Lodestar UM Microsoft:Cloud Power - Creating Story On the Cloud, Mudra Max Uninor – Music,  Platinum Communications Pvt. Ltd. Pernod Ricard Blender's Pride 'Paparazzi' - Seagrams-Click and  Mudra Max Videocon - Egg story fighting for the awards this year.

A smaller show for the Cinema category with only four entries including Mindshare Cervarix - The Three Hour Commercial, Maxus  IDBI Bank - India's First "Cine Brochure", Lodestar UM Nestle Kit Kat - "Break ke Baad - A movie like an AFP" and Mudra Max Lay's - Classic Film Festival making to the finale.

Then the Branded/ Scripted Content, has around seven entries making for the presentation round that includes Mindshare Kwality Wall's - Cornetto 'Luv Reels', MEC Colgate Dental Cream - The Night Hammer, Mindshare Be Beautiful - Your Trusted Beauty Companion, Maxus Center Fruit - Sachin bats for CenterFruit!, Mindshare Surf Excel - Rewriting category conventions-Surf Excel Little Big Film Maker, Lodestar UM Amul - Amul MasterChef India - "Tasty Dish Verna Game Finish" and Mindshare Cervarix - Sculpting A Script For Humanity.

And the last category, Bes Integrated Campaign has the highest number of nominations consisting of Madison Media Infinity Saffola Life - "SAFFOLALIFE: Young at Heart", MEC Colgate Dental Cream - Making of a Guinness World Record, Mediacom Communications Pvt. Ltd. Volkswagen 2010 - From challenger to champion in just 365 days !, Maxus  Tata Sky Ltd. - We Mixed India! A content swapping story, Mindshare Lay's - Boss Kaun Hai? Maloom Hai Kya?!, Lodestar UM Tata Nano - In the pursuit of a nation's happyness …, Mindshare Pepsi - Changing the game… for Youth Cricket and Pepsi! and Mudra Max 7UP - 7UP Allu Non – Stop.

The presentations for the Emvies 2011 will take place on 17^th and 18^th Aug that shall be concluded by the Awards ceremony on 26^th Aug 2011.

Neha@BestMediaInfo.com

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