Dulux uncovers its new brand identity in India

The company has launched a new logo as a part of its facelifting exercise.

Neha Saraiya | Delhi | August 18, 2011

AkzoNobel, that has Dulux paint brand under its umbrella has unveiled its new global brand identity for its top retail consumer paint range. The new identity change-over is a part of the company attempt to reinforce its global market position with the objective of increasing its market share in its segment around the world.

Under the new identity, the company has revealed a new logo, featuring a human figure and color flourish stated to be as an embodiment of the company's spirit of 'Lets Colour'. The flourish brings energy and colour, whilst the friendly yet solid word mark provides reassurance and confidence to its consumers.  It more aptly enshrines the core philosophy of AkzoNobel's Decorative Coatings – “Adding Colour to People'sLives”.

Comprising of the brand name, the figure and the multi-coloured flourish, Design Bridge, UK, is the agency that wears the mantle of the new corporate identity.

Commenting on the new global brand identity, Amit Jain, Managing Director, Akzo Nobel India Limited, says, “The new global brand identity reaffirms our colour leadership. India is amongst the first few countries within the AkzoNobel global network to activate this transition to the new Dulux brand identity.”

The company also undertook a detailed research before the final revamping process in order to understand the consumer's perception about the brand worldwide.

Affiliate brands of the company including Flexa, Levis, Alba, Coral, Sadolin and Marshall are also undergoing the makeover.

The new identity shall be soon visible on the packaging of the brand.

Neha@BestMediaInfo.com

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