Now for the first time in India, DTH consumers can change operators by using Dish Freedom device.
BestMediaInfo Bureau | Delhi | August 30, 2011
Creating a major landmark in the Indian DTH market today, Dish TV made DTH portability a reality with the launch of ‘Dish Freedom’, a conditional access module (CAM) device. A pioneering and revolutionary device, ‘Dish Freedom’ will enable DTH customers to opt for the quality services of Dish TV instead of their existing DTH operator without having to change their set-top boxes. The device, being launched in select key markets, is priced at Rs. 990/- and is bundled with an annual subscription of Dish Freedom pack of 95 channels and services worth Rs. 600/-.
Announcing the launch, Jawahar Goel, Managing Director, Dish TV India said, “TRAI mandates interoperability in the DTH licencing norms and it is obligatory for all operators to offer interoperable set top boxes. Being the trend setters in the industry, we are proud to launch the country’s first CAM device that will be a momentous landmark in the Indian DTH chapter.”
Salil Kapoor, COO, Dish TV India also explained, “About 20% of the 33 million DTH subscribers in the country are estimated to be inactive. This is a substantial dormant market segment that we will target as our customer base for ‘Dish Freedom’. Being the only player offering CAM services, we aim to add the inactive base in metros and smaller cities to our over 11 million strong family. Consumers can now access to Dish TV’s quality services without having to invest in a new set top box. We feel that the attractive pricing plus ease of installation will be very attractive to these consumers.”
‘Dish Freedom’, the CAM device, can be inserted into the card port on all BIS compliant set top boxes with a CI slot (as is mandated by TRAI). This easy to use service is quick to install- by just plugging the device into the CI slot of the set top box, consumer can instantly begin receiving all of Dish TV’s channel and entertainment offerings. Dish Freedom will work on all kinds of DTH platforms including MPEG2 & MPEG4 and thus, will add lives to the dormant DTH subscribers.