CAAAA joins I-COM as Global Patronage Organisation

The CAAAA will be joining 17 other leading associations on the I-COM Global Programme Board.

BestMediaInfo Bureau | Delhi | August 1, 2011

The ICOM (International Conference on Online Media Measurement) and CAAAA (Confederation of Asian Advertising Agency Associations) have announced that the CAAAA has become a Patronage Organization of the upcoming I-COM Global Summit on October 14-18, 2011 in Rome.

The CAAAA will be joining 17 other leading associations on the I-COM Global Programme Board representing the Digital Advertising space around the world in structuring the debate on the future of Online Measurement.

Srinivasan Swamy, Chairman, CAAAA stated, “We are moving towards a world where everything will be in digital form and distributed through the net. We see this already – there is no newspaper or magazine without a web presence; or for that matter TV programmes. Our members consider on-line measurement critical in this larger context.”

Andreas Cohen, Chairman of I-COM, commented, "With 24% internet penetration and yet already accounting for approximately 56% of internet users around the world as of 2011, there is no doubt about Asia's major role in the digital advertising space. In this regard, we welcome the decision of the CAAAA to help lead the international effort to shape the future of online measurement."

Info@BestMediaInfo.com

Info@BestMediaInfo.com