Birla Sun Life renews association with Yuvraj Singh

Ace cricketer reappointed brand ambassador of the insurance major for the next 2 years.

BestMediaInfo Bureau | Delhi | August 17, 2011

Birla Sun Life Insurance (BSLI), one of India's leading life insurance players, and a part of the Aditya Birla Financial Services Group, has renewed its association with ace cricketer Yuvraj Singh as brand ambassador of the company for the next 2 years. The company remains confident that the brand will continue to derive from the association with ace cricketer Yuvraj Singh.

Commenting on the occasion, Ajay Kakar, Chief Marketing Officer – Financial Services, Aditya Birla Group, said, “The game of Cricket has a strong emotional connect and rules the heart of every single Indian consumer. Millions of cricket fans in India closely follow cricketers and their lives. Like any other individual, a cricketer's life too is governed by periodic highs and lows. Yuvraj Singh, who has been our brand ambassador for the last two years, has been through rewarding as well as testing times in his recent past and resonates the brand philosophy of 'Jab Tak Balla Chalta Hain, Thaat Chalte Hai Warna.' ('You rule till your bat rules')”.

He further adds “As a brand, we encourage our customers to plan systematically in order to protect their future and Yuvraj Singh will continue to partner us in this journey”.

Yuvraj Singh, ace cricketer and brand ambassador for Birla Sun Life Insurance adds ”Having been through the highs and lows in my cricketing career, I strongly believe that good and bad phases are a part of every individuals life. And, it is only in our interest to follow a disciplined approach towards planning a secure future. Am hoping that through my continued partnership with Birla Sun Life Insurance, I will be able to help spread this message across to many more individuals and help make a difference in their life”.

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