Bates 141 appoints Srijib Malik as Executive Vice-President

He comes in here from Rediffusion Y&R where he was the National Business Head.

BestMediaInfo Bureau | Delhi | August 2, 2011

Bates 141 today announced the appointment of Srijib Mallik as Executive Vice President and Head of Delhi operations. He will report to Sandeep Pathak, CEO, Bates 141.

Previously associated with Rediffusion Y&R as the National Business Head, Srijib has a rich industry experience working on global brands like Nokia, HP, Pepsi, General Motors, and MTS both in India and overseas. Prior to Rediffusion Y & R,he was with Wieden & Kennedy and JWT in Delhi and with Saatchi & Saatchi and Publicis in Singapore.

Srijib is a Sloan Fellow from the London Business School and his leadership experience includes program and account management, team development, business process and systems improvement and achieving profitability. Widely travelled, he is a Formula One enthusiast and has interests in cooking and Vedic Astrology

“We are happy to have Srijib on board to lead our Delhi operations” said Sandeep Pathak, CEO, Bates 141. “In him we found not only the right ambition and ability to enhance our engagement with clients, but also an exceptional understanding of business development and a desire to impact the overall output of the agency. Under his leadership we are confident that we will be able to give shape to the aggressive growth plans laid out for Bates 141 Delhi.”

Srijib Malik added, “I am thrilled to join Bates 141 at this juncture of the company's growth. My current role will give me an opportunity to offer creative solutions that partner with clients in their mission of creating relevant customer connections that are both sustainable and defensible on the back of the uniquely integrated brand development services offered by Bates. I look forward to working closely with several industry stalwarts and play an effective role in the next phase of growth at Bates141.”

In India, the Bates operations spans Delhi, Mumbai, Bangalore and Kolkata, and includes the largest retail and OOH network in India across 20 states and into 400 rural towns. It offers full integrated disciplines – brand strategy, advertising, design, outdoor/OOH, retail, B2B and B2C activation, digital, CRM and event management.

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