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Zee Khana Khazana associates with Godrej Nature's Basket

As a part of association, the channel provided a platform to Nature’s Basket to reach out to its audiences.

BestMediaInfo Bureau | Delhi | July 21, 2011

Chef Sabyasachi Gorai with Ramola Bachchan and Mohit Khattar at Godrej Nature's Basket Gurgaon store launch

India’s first 24 hrs food channel, Zee Khana Khazana associates with Godrej Nature’s Basket, the niche gourmet retail endeavor of the Godrej Group. The gourmet retail chain that promises a brighter experience witnessed the crème de la crème of Delhi celebrate the launch of its brand new store. India’s foremost food and beverage magazine, ‘Food and Nightlife Magazine’ marked this occasion by launching their July edition at this celebratory evening.

As a part of association, Zee Khana Khazana provided a platform to Nature’s Basket to reach out to its audiences. As a part of promotional plan Zee Khana Khazana will run vignettes showcasing Nature’s Basketnew store launch moreover will also give visibility to the celebrity chefs woven with the brand.

The theme of the evening was ‘World on your Platter’ and who better than the culinary masters to take the guests through this delectable and adventurous journey. Present at the event were renowned chefs,Alessandro Sandrolini (Hyatt Regency, New Delhi), Devraj Halder (The Suryaa, New Delhi), Keisuke Uno (Claridges, New Delhi) and Manish Mehrotra (Indian Accent, Manor) and Sabyasachi Gorai (OliveBar and Kitchen and Lap, New Delhi) to transcend the guests across the globe over dinner! The guests were seen enjoying this gastronomic celebration as the chefs teamed up with socialites, Ramola Bachchan, Ramneek Pantal,Vikra Baidyanath, Mandira Koirala,Preeti Ghai,Paul and Anu Lalwani to cook their favorite dish from across the world.

Reflecting Nature’s Basket personality of a friendly expert, the chefs were seen sharing their food experiences with the guests that culminated into building further appreciation for world food available at the store. Nature’s Basket food consultants, Rushina Munshaw Ghildiyal and Kishi Arora were also present at the event sharing their gastronomic experiences. Extending their art further, the July edition of Food and Nightlife Magazine will feature the chefs thus giving its readers a sneak into the life of these gastronomes.

Underlining Zee Khana Khazana’s intent in partnering such initiatives, Anurag Bedi, Business Head, Zee Khana Khazana said,” Godrej Nature’s Basket is today India’s foremost retail destination for fine foods from across the world catering to the refined needs of up-market urban consumers while Zee Khazana is the Hinglish language channel, which brings in a rich programming mix from across India and abroad featuring shows that define and refine the culinary expertise. As we both cater to same audiences, our association serves as a perfect fit.”

Speaking on the occasion, Mohit Khattar, MD, Godrej Nature’s Basket said, “The launch of the Godrej Nature’s Basket store in Gurgaon is an important step for us in extending our eclectic assortment of world food to the foodies in the national capital region and to an audience who would prefer a one- stop- shop solution for the best buy of authentic foods from the world”.

Supporting his views was Sumit Goyal, Editor-in-Chief, Food and Nightlife Magazine. He commented, “Nowadays cuisine like Japanese, Chinese, European etc have taken over Indian Kitchens and people are more open with experimenting with their taste buds. We at Food and Nightlife Magazine bring to you in our July Issue – The World on Your Platter. ”

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