VivaKi India & Mudra Group win Asia's Best Employer Brand Award 2011

VivaKi awarded in Best Strategy in line with Business category; Mudra wins in two categories.

BestMediaInfo Bureau | Delhi | July 27, 2011

VivaKi India and Mudra Group have won Asia's Best Employer Brand Award 2011 at a glittering event in Singapore held recently. VivaKi India has been awarded in the category 'Best Talent Strategy in line with Business while Mudra's Leadership Learning and Change (LLC) team won the top  award in the 'Innovation in Career Development' category and Ajit Menon, Executive Director, Organisation Development, Mudra Group  won the 'Exemplary Leader' award..

This is the second time that the LLC team has been awarded at an Asia Pacific level and  the fifth time it is  winning awards from the World HRD Congress.

The 2nd Asia's Best Employer Brand Awards 2011 held in Singapore witnessed the best brains in HR, who converged to discuss the future of human resources development and the competencies HR professionals must cultivate to thrive in an ever-changing global business environment. The Asia's Best Employer Brand Awards in its second year is researched by Employer Branding Institute and Stars of the Industry Group. These awards are presented to individuals and organisations that have surpassed several levels of excellence and set an example of being a role model. The aim of the awards is to recognise the best of the best. The objective at the core is to benchmark talent and HR practices.

On the award, Srikant Sastri, Country Chair, VivaKi India said, “This is a great achievement for us at VivaKi and a testimony to the fact that the four agencies within VivaKi are harnessing an excellent set of people to be the first, best and only. Kudos to the Talent and Transformation team led by Rashmi Deshpande which in a short period has made a difference to the practice of managing talent across locations and companies”.

Rashmi Deshpande, Chief Talent & Transformation Officer, VivaKi India said, “This award is a tribute to the 600 employees across the VivaKi India family who make a difference to the clients they support and the product they offer. We have invested in creating teams consisting of the best in class talent to become a trusted partner to our clients. This award goes a long way in assuring us that we are on the right track to becoming an employer of choice”.

“This recognition  helps us in recruiting new talent to the VivaKi agencies in the market. The award is in an appropriate category as VivaKi is a strategic entity that calls for a different way of working with new forms of client tools and new approaches to business pitches. New talent strategies and programs like Fluid Talent, Job Leveling, Holiday Harmonization, V Sparkle and V Transform among others become the cornerstone of building an organisation. Awards like these add value to the energy and effort that goes into creating a new way of transforming this people centric business,” added Deshpande.

India is a one of the key markets for VivaKi and the past few months have seen extensive collaboration between agencies and alignment of talent. The network will ramp up the team further to offer clients the best media planning and buying, marketing services & digital marketing services in the country including a shared back-end for common implementation support.

Commenting on this win, Ajit Menon, Executive Director, Organisation Development, Mudra Group, said, ““Five years ago, I left a senior management job in Bangalore to take up the challenge of introducing professional HR practices into an industry which woefully lagged in this area even though its chief asset was its  people. I am gratified at the turnaround that I have been able to achieve and the recognition that is being accorded by my peers in the industry. To compete with the best in Asia and to be acknowledged for the work you do is truly a great feeling. It gives me that push to do much more in the coming years.”

This year the awards drew entries from various corporate houses such as Coca-Cola, P&G , Oracle, Microsoft, Hindustan lever, HSBC, Omnicom Media Group, Hindustan Unilever, LG Electronics, Walmart, Turner Broadcasting, Thai Airways, GE, Pfizer and Atos Origin.

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