TLC launches Oh My Gold! with Lisa Ray

A five-part series is shot in high-definition and will premiere on TLC every night at 9 P.M. starting July 11.

BestMediaInfo Bureau | Delhi | July 4, 2011

It's raining jewellery on TLC with an all-new series that's an irresistible fusion of gold, diamonds, pearls and gems. Celebrating the country's eternal love for jewellery, TLC - India's favourite lifestyle channel announced the launch of its new India-centric series, OH MY GOLD (OMG!)hosted by acclaimed international actor and model Lisa Ray.

OH MY GOLD!,TLC's latest India commission, opens up a new programming genre and will complement its existing distinctand aspirational lifestyle programming. A visual treat, OH MY GOLD! captures everything about gold and other precious stones from buying, wearing and above all enjoying jewellery. A five-part series, OH MY GOLD! is shot in high-definition and will premiere on TLC every night at 9 P.M. starting Monday, July 11.

In this series, LisaRay experiences India's love for jewellery as she travels to Jaipur, Hyderabad, Delhi, Kochi and Chennai to uncover these cities inherent jewellery styles. OH MY GOLD!will showcase the art of jewellery making whilstdelving into India's extravagant jewellery traditions that are still prevalent today and make up the country's rich cultural fabric.

Speaking at the launch, Rahul Johri, Senior Vice President and General Manager –South Asia, Discovery Networks Asia-Pacific, said “TLC is India's favourite lifestyle channel and has pioneered multiple programminggenres, the latest being jewellery. India- commissioned content is central to TLC'sgrowth strategyand complements its eclectic range of global and aspirational programmes. With OH MY GOLD!TLC continues to raise the bar by innovating new themes and formats to deliver high-quality entertainment experience.”

Delighted on hosting OH MY GOLD!on TLC, Lisa Ray, said, “I am very excited to be a part of TLC as I love the channel and it totally resonates with me. It was a fabulous experience working on OH MY GOLD!I have discovered many aspects of Indian culture and people's fascination forjewellery while doing this series. It is a surprise-packed experience. You will have to watch the series to find out more.”

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