TIMES NOW launched in Singapore

Available as a part of the basic bouquet of channels of the mio TV platform of SingTel.

BestMediaInfo Bureau | Delhi | July 21, 2011

TIMES NOW, India's #1 English News channel, a part of the Times Television Network that reaches over 90 mn viewers every month in India, has been launched in the Island nation of Singapore on 15^th July, 2011, marking its first presence in South East Asia.

Singapore has a significant number of people of Indian origin and is the 5^th highest destination for air traffic from India. It will now receive the latest breaking news and analysis with TIMES NOW. TIMES NOW will be a part of the basic bouquet of channels of the mio TV platform of SingTel which is the fastest growing television service in Singapore. TIMES NOW targets the urban premium audiences in India and will readily connect with the large and affluent Indian and Asian communities resident here.

mio TV  has over 300,000 subscribers for its pay-TV service across the country. SingTel operates mio TV, a revolutionary Pay-TV service with innovative features and a wide variety of channels, programmes and movies.

Sunil Lulla, MD and CEO of Times Television Network said, “Singapore is an important market with a large Indian population and is our first step into South East Asia and will soon be followed by a launch in other countries in the region. The Singapore launch of TIMES NOW also opens up an advertising opportunity for brands in India. Unlike the current channels available that have an APAC feed, TIMES NOW will soon be able to accept dedicated advertising for Singapore only.”

Goh Seow Eng, Chief, Digital Home, SingTel said, “We are pleased to be bringing TIMES NOW, India's number one English news channel  to our customers. The fast growing Indian community in Singapore will no doubt welcome this new addition to mio TV, as they will now be able to receive the latest news updates from back home.”

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