The Times of India launches compact weekly iDiva

Priced at Rs.5 in Mumbai and at an introductory price of Rs.3 when bought along with the Times of India in Delhi.

BestMediaInfo Bureau | Delhi | July 4, 2011

The Times of India group has introduced iDiva, Five Magazines in One that packs in the best of five of India's top women's magazines in a single new weekly. A 40-page glossy, iDiva sums up the finest reading from Femina, Filmfare, Hello, Good Homes and Grazia, along with some great content of its own to talk to all these different women within you. The weekly was launched on Friday, July 1, 2011.

Speaking on the launch, Priya Gupta, Brand Head, iDiva, said, “We wanted to create a product for our women readers which caters to their range of needs. While the magazine reader is about depth, a newspaper reader is about width. We thus combined the content from 5 of India's leading magazines of which we are co-owners and gave it to our readers as a compact product.”

The first issue had 12 pages of advertising out of total 40 pages. “We believe that advertisers targeting women will find the glossy iDiva extremely attractive given its reach and content,” added Priya.

iDiva recognizes that the young urban woman plays many roles and that's why iDiva promises to give you everything you need to know to become the woman you know you can be. From up-close and personal interviews with the most desirable personalities of our times to profiles of fashion divas who set the ramp on fire, iDiva will keep you up to date with the latest trends in food, fashion, beauty, parenting, relationships, home decor, fitness, love and much more.

The compact newspaper is priced at Rs 5 in Mumbai and at an introductory price of Rs 3 when bought along with the Times of India in Delhi.

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