Aims to expand the reader base for the magazine in India and abroad; special offerings for NRI audience.
Neha Saraiya | Delhi | July 12, 2011
Indiaâs only personal finance magazine Outlook Money has completed 13 years and to mark the 13th anniversary celebrations, it has planned several initiatives for its readers. The magazine is coming up with special 13thÂ anniversary issue with new masthead and new design and layout of the inside pages. More importantly, the magazine has launched its digital only edition to broaden its reach outside India. The digital edition has been developed by Mediology Software.
Explaining about the digital only edition, Indranil Roy, President, Outlook Group, said, âThe website is an extension of the magazine. The content on the website will be live on the day the print issue is out at the stands. We have additional features in the website like OLM Helpdesk, Financial Inclusion, Blogs, Calculators and the OLM Digital Edition and Â some more will follow soon. The OLM Digital edition is only available on http://digital.outlookmoney.com. The weekly Digital edition will capture the happenings of the week in the personal finance space with a focus on stocks and will also publish stories targeted at NRI readers. The stories in the digital edition will be unique to that of the magazine.â
âWe have created a segment called personal finance which never existed. Â It gives us a tremendous sense of achievement and a huge responsibility to guide our readers with information thatâs true and meaningful in their decision making process. IndiaÂ is very young in the financial segment and it has huge potential ahead,â added Roy.
Manish Dhingra, Co-founder and Director of Mediology Software says, âWe are very excited to have pioneered this concept, with the Outlook Group. Digital Only Editions of Magazines is certainly the future, since they allow relevant content to be updated much faster. Moreover it enables interactivity, 360 degree communication with the consumers and statistical approach to the content development grid.â
âWe have always been addicted to the Magazine type look and feel, the slick packaging of the content. Digital magazines will allow for the best of all worlds. We call it the fulfillment of the 3 Fâs , itâs Free (at least for now), Frequent (will be published more frequently) and Forever (The edition archives remain accessible for years to come). So some exciting days for the Magazine Publishers, Content Writers and the overall crew,â concludes Manish.