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Official mobile game for Zindagi Na Milegi Dobara launched

Designed by Jump Games, a leading international publisher of mobile entertainment apps and games.

BestMediaInfo Bureau | Delhi | July 19, 2011

Intrigued by the ‘La Tomatina’ festival as seen in the recent hit movie ‘Zindagi Na Milegi Dobara’? If yes, then here is an opportunity for you to be a part of it! Jump Games, a leading international publisher of mobile entertainment apps and games has launched the official game for the movie ‘Zindagi Na Milegi Dobara’.

The game is based on the La Tomatina festival that takes place in Spain every year. The festival has people throwing and squashing unlimited tomatoes on their friends and relatives all day long. The game lets you do exactly that! The game lets the user play as Arun (Hrithik Roshan), Imran (Farhan Akhtar) or Kabir (Abhay Deol) and be a part of La Tomatina! The objective is to aim tomatoes at the other two male characters in the game which will help the user score points. But aiming tomatoes at females will lead to negative scoring, so the user needs to be careful.

‘Zindagi Na Milegi Dobara’ from Excel Entertainment has performed phenomenally well across the country. The story is all about 3 guys and how they are out to have fun. As the title aptly describes the essence of the movie is to live and enjoy life. It is too short to hold regrets and plan. Just go right ahead and live it the way you have always wanted to.

Speaking on the launch of the game, Rajneel Kumar Business Head India, Jump Games says, “There is a huge fitment between games and movies today as it appeals to the youth. The movie Zindagi Na Milegi Dobara is youthful and full of energy. The game has been developed keeping this zest and energy in mind and what better way to reach out to the target audience than through their mobile phones. Jump Games has been a leader in creating movie based and branded IP games and will continue to offer creative and exciting games for its users both in India and global markets.”

Ritesh Sidwani, Producer, Excel Entertainment said “La Tomatina is a tomato festival in Spain which takes place in Bunyol where people enjoy throwing tomatoes on each other. It is a fun festival and is an important part in the movie as well.  We decided to create a game with Jump Games on this particular element as it is exciting and can be experienced by all through the game. Jump Games with their expertise in mobile gaming has created a fun and playful game which captures the festival perfectly.”

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