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OAP refreshes brand Zee

Rolls out outdoor campaign including Billboards, Kiosks, Buses, Utilities, FOB’s, Gantries, Metro Stations, Centre Medians.

BestMediaInfo Bureau | Delhi | July 4, 2011

The Outdoor Advertising Professionals has promoted Zee elaborately to gain its new brand identity.

Zee TV, one of India’s leading Hindi entertainment channels, announced a new brand identity featuring a new logo with a slogan ‘Umeed Se Saje Zindagi’ with the objective of taking forward a progressive outlook for the channel. And OAP has successfully braced Zee's objective in the outdoor advertising arena by hoisting its new avataar is spread across all the prominent towns of Gujarat, Madhya Pradesh and Kolkata by OAP.

Some of the media used by OAP for re-branding Zee were Billboards, Kiosks, Buses, Utilities, FOB’s, Gantries, Metro Stations, Centre Medians. The campaign was initiated by large format to gain optimum visibility, followed by a teaser coupled with multiple frequency builder.

OAP has supported Zee to create a fresh brand look and positioning of Zee in the GEC space. The idea of this extensive campaign is to fill all the nooks and corners of the mini-metros to boost its reach.

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