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MWG TAG created campaign for dish truHD

Conceptualized by TAG, two TVCs promote Dish TV’s bouquet of 35 HD services; watch the TVCs here.

Neha Saraiya | Delhi | July 4, 2011

Dish TV has launched new campaign to promote its bouquet of 35 HD services. The campaign is conceptualized by MWG TAG which has created 2 TVCs.

Every situation of life requires the perfect combination/fit to bring about the best performance. This applies to any person, any profession, any product, any service, any idea. Based upon this insight, the campaign showcases the best features of dish truHD.

The topicality of IPL and our association with KKR demanded the campaign to revolve around cricket and for us focus on the analogy of incomplete performance in the context of cricket. There are two capsules in which Gambhir and Pathan play the lead protagonist respectively. The single connect in the TVC is the presence of an inefficient/slob cricketing partner who with his incapability's act as a deterrent to the performance of these players.

SRK(owner in dug out) and others are shown as the people who are appalled by what they witness and realize that if one does not have right partner, 100 % performance cannot be delivered. That is where SRK is connected with the product window and dish truHD benefit of 35 HD services come into picture. Without it your HDTV is incomplete.




Agency – MWG TAG

Creative – Rashmi Yadav & Navajyoti Pegu

Servicing – Shariq Ali & Uden Bhutia

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