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MTV launches Roadies Battleground 4

The fourth edition of online version of MTV Roadies gives the winner a direct entry on Roadies journey.

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BestMediaInfo Bureau
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MTV launches Roadies Battleground 4

The fourth edition of online version of MTV Roadies gives the winner a direct entry on Roadies journey.

BestMediaInfo Bureau | Delhi | July 22, 2011

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MTV Roadies is back and is here with its first leg, announces the launch of the fourth edition of online version of the show, IDEA presents MTV Hero Honda Roadies Battleground 4. If you think you're smart enough to play the game; then log on to mtvindia.com/rbg to audition for IDEA presents MTV Hero Honda Roadies Battleground 4.

IDEA presents MTV Hero Honda Roadies Battleground 4 is a comprehensive & extended adaptation of the most popular & sought-after cult series MTV Hero Honda Roadies, from an on-air TV show to an entirely online version in the digital ecosystem. The Battleground is an 8 week online challenge which will be in 2 phases where participants have to clear various levels based on adventurous tasks assigned by task masters Raghu Ram and Rannvijay Singh in order to survive and reach the on-ground finale. The winning team of the on-ground finale will gain direct access to the Roadies Season 9.

Showcased through virtual medium, IDEA presents MTV Hero Honda Roadies Battleground 4 is a replica of the original format on television. It will also include Facebook Wildcard Task – a short-cut exclusively for active Facebook fans where 1 will get an entry into the 2nd phase directly.

Aditya Swamy, Channel Head, MTV India says, “Over the last 3 years, Roadies Battleground has formed a cult in itself. With over 2 million members on Facebook and growing, this online version of Roadies has created its own niche in the internet space. MTV today is definitely beyond only TV, we are available and are followed by our fans on all mediums… The Facebook fanpage of Roadies is one of the most followed pages in India and one of the most active pages in the world, which itself states that Roadies has become a brand in itself over the years. We have witnessed overwhelming participation for the past 3 years on Roadies Battleground and we hope to see more and more participation from our fans this year too”

Commenting on the announcement Raghu Ram says, “Roadies Battleground is a big event for Roadies fans. The show's popularity has continued to grow with each season possibly making it one of the most anticipated shows amongst the youth. Battleground is a unique feature that gives the opportunity to start your journey and work your way to becoming the next Roadies without going through the on-ground auditions.”

Idea Cellular, India's 3rd largest mobile operator is the strongest telecom brand in the digital space. Idea has pioneered many unique digital based programs to engage with the large web audience. Idea has been associated with the Digital version of MTV Roadies since its inception, and has given its over 95 million subscribers, an opportunity to participate in this popular youth show.

IDEA presents MTV Hero Honda Roadies Battleground 4 is the precursor to Roadies season 9. Every year MTV offers Roadies enthusiasts' this shortcut to be part of one of the biggest shows on Indian television. In previous seasons - Mohit, Roop & Vibhor have made it big in Roadies through Roadies Battleground. Don't miss your opportunity! Get ready… you could be next!

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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