Ogilvy & Mather conceptualizes a TVC supported by digital campaign and on-ground activations; watch the TVC here.
Neha Saraiya | Delhi | July 21, 2011
KFC has launched an exciting TV campaign to introduce their new offering, KFC Krushers Kafeccino. The new commercial builds on the insight of youngsters capturing their favorite moments for posterity, in typically digital fashion.
Speaking about the newly introduced range, Dhruv Kaul, Director Marketing, KFC India said, ‚ÄúKFC Krushers is strongly established as a beverage of choice for teens and young adults when they want to hang out, chat, and catch up ‚Äď the introduction of the KFC Krushers Kafeccino range takes this to the next level ‚Äď this is truly cold coffee with a twist, great tasting cold coffee in the inimitable Krushers style.‚ÄĚ
The ad film‚Äôs plot revolves around a young girl who comes to KFC with friends and orders three cold coffees; the server at the counter smiles and asks if this is her first time. The bemused girl takes the drinks to her table and takes a sip. Her friends who are already KFC Krushers Kafeccino fans, gear up to click her picture while she experiences the blast of sinful flavors of coffee, chocolate cookie crumble and whipped cream for the first time.
‚ÄúIt‚Äôs not just another cold coffee; it‚Äôs a unique offering from the house of Krushers - with a surprise in every sip. So we decided to bring alive the daily moments in friends‚Äô lives in this campaign, in a refreshing and fun way. ¬†I am sure the TVC will not only excite the viewers but will also get them into KFC outlets to enjoy the new Krushers Kafeccino,‚ÄĚ said, Piyush Pandey, Executive Chairman & Creative Director South Asia O&M.
Apart from the on-air campaign, KFC is promoting the latest offering on-line as well as through on-ground in-store activation. 3pm-7pm has been officially declared ‚ÄėKool Hours‚Äô at selected KFC outlets in select cities. As part of the promotion, customers are photographed enjoying their drinks with their gang and photograph hard copies are shared with them in KFC Krushers Kafeccino branded frames. The best images are put on the Kool Hours Wall, at stores across the country. Customers can also log on to the KFC Facebook page (http://www.facebook.com/KFCinIndia) and add their photos to the online Kool Hours Wall, and get a chance to win exciting prizes.
Creative Agency:¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Ogilvy & Mather
Creative: ¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†Ajay Gahlaut, Shailender Mahajan
Production House:¬†¬†¬†¬†¬†¬†¬†¬† Kiss Films
Account Management:¬†¬† Bhavna Swarup Sharma, Kapil Vohra, Aditi Sobti
Director:¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† ¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† Attila Szasz
TVC goes on air:¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† TBA
TV Channels:¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† various genres