Dedicates the live online radio to the stalwarts of Indian Cinema.
BestMediaInfo Bureau | Delhi | July 29, 2011
Web 18âs horizontal portal âin.comâ has launched âArtiste Radioâ, a 24X7 LIVE Radio with dedicated channels across genres. The launch unveiled 10 stations dedicated to 10 different artistes that included actors, singers, and music directors, from across India.
Explaining the creative concept behind the first-of-its-kind online radio, in.comâs Content Head, Amrish Sethi said, âArtiste Radio celebrates the life and work of great artists of Indian cinema. The idea is to bridge the gap between fans and their favorite celebrities along with uninterrupted streaming of hit songs. Itâs primarily about music, with a host of additional features like anecdotes, trivia and interviews of the artists, 24 hours a day, 7 days a week. It will be an ultimate destination for music lovers, where they can discover more about their favourite artists.â
In the months to come, in.com plans to add more artistes and features to Artiste Radio. Â As soon as Artiste Radio grabs the expected attention, sustains it, brings a smile and makes people remember the brand name, the paradigm of online music consumption will shift radically.