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Ignite Mudra wins N K Proteins’ oil business

The account size is estimated at Rs. 10 Crore; there was no formal pitch process.

BestMediaInfo Bureau | Delhi | July 7, 2011

N  K Proteins Ltd, a leading edible oil company that owns the Tirupati Oil brand has appointed Ignite Mudra as its strategic branding partner, in order to help the brand chart its growth trajectory at the national level. There was no formal pitch process. Ignite Mudra was invited to make a presentation on the basis of which they were accounted the creative and strategic duties. One Advertising, an Ahmedabad - based agency was the incumbent. The account size is estimated to be around Rs. 10 Crore.

Tirupati Oil is a well-known and trusted edible oil brand in Gujarat. Its positioning as a balanced cooking oil, helped it connect with its consumers on the fitness level and soon the brand became a household name. It is now seeking to become a national player with a presence in different segments of the edible oil market.

Citing this as the key growth objective for the company, Nilesh Patel, MD, N K Proteins Ltd. said, “The national edible oil market is at an exciting stage of development and seems to offer challenging opportunities for new brands. We believe that with a partner like Ignite Mudra we can create strong memorable brands in this market. Ignite Mudra will assist us in achieving our growth objective in a holistic manner. We’re looking forward to a long-term relationship with them.”

Commenting on winning this account, Sudarshan Banerjee, Head, Ignite Mudra said, “N K Proteins is a prestigious win for us, because we see potential in building strong national brands from this company. The category challenges and the brands are the right fit with Ignite Mudra’s competencies. We believe we can do some game-changing work for the brand and look forward to doing it well.”

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