The account size is estimated to be in the region of Rs 8-10 crore; it was a multi-agency pitch.
BestMediaInfo Bureau | Delhi | July 15, 2011
Elitecore, the maker of Cyberoam (leading brand in Unified Threat Management for businesses) has appointed Ignite Mudra to handle the creative services for a new Cyberoam product that it intends to launch in the home andÂ SOHOÂ segment. There was a formal pitch process wherein a clutch of agencies were invited to present a strategic direction for this new brand. The account size is estimated to be around Rs 8-10 Crore.
Commenting on this development, Sudarshan Banerjee, Head, Ignite Mudra said, âWe are delighted to be associated with Elitecore, which is an established brand for IT products and software solutions in Network Security, Telecommunications and Access Gateway. We are excited about our association with a new age product launch like this. This is largely an uncharted territory where the rules of the game are not defined. â
Abhilash Sonwane, Sr. Vice President (Product Management), Cyberoam, pointed to the robust strategic direction that the agency brought on the table as the main reason for handing over the assignment. âGiven Ignite Mudraâs impressive credentials, we were keen to see how the agency would approach a brand launch like ours. The team demonstrated a very thorough understanding of the challenges and the approach to overcome them. This is very crucial for us as we have largely operated in the B2B segment so farâ commented Sonwane.