Hyderabad gets its own afternoon compact daily postnoon

The afternooner hit the newsstands yesterday with a print run of 30,000 copies; cover price of Rs.2 on weekdays and Rs.3 on weekends.

BestMediaInfo Bureau | Delhi | July 15, 2011

Scribble Media & Entertainment Pvt Ltd (Scribble Media) has introduced a novel concept in bringing postnoon, Hyderabad's First Afternoon Compact Daily which is the first-of-its-kind afternoon English daily in the twin cities of Hyderabad and Secunderabad.

postnoon hit the newsstands on 14^th July, 2011 with a print run of 30,000 copies. The afternooner is available at a cover price of Rs. 2.00 on weekdays from Monday to Friday while on Saturdays and Sundays, the issue is priced at Rs 3.00.

With 32 colour pages of hyper-local, national and international, entertainment, sports, lifestyle, health, fashion and business news; postnoon offers a succinct mix of national, international news interspersed with local information. The compact daily is designed to appeal to teens / college students, corporate executives, homemakers, business and retired persons. The articles are concise and precise so that the reader can take in all the key facts quickly, and news is chosen for its relevance to the lives of its target audience and for its ability to stimulate the readers.

Talking about the launch in Hyderabad, Kulwinder Singh, Chief Executive Officer, postnoon, says, "Numerous reports and key indicators demonstrate that compact newspapers are becoming the norm in global cities and we are very excited to bring postnoon to capture this trend and bring a new concept. Through postnoon, our endeavor is to provide a product that appeals to the aspirations of the professional and urban Hyderabad resident. We have selected our target audience not only by demographics, but also by psychographics which focus on gender equality, disposable and apportioned income accumulation, shopping habits, attitudes and values."

Singh added, “With our fresh and appealing content, design and layouts, we'll be setting relevant and fresh agendas, contributing to public debate on significant issues and giving readers much food for thought. Readers from all walks of life will find something to stimulate their interests in postnoon." He further added, "Our news coverage will focus on relevance and each of the sections will allow much more in-depth focus on areas of interest."

postnoon has also launched a marketing plan that includes web marketing, outdoor and on-ground activation. The distribution will focus on high traffic and high visibility areas including residential areas, offices, hotels, retail outlets, places of leisure and airlines.

Info@BestMediaInfo.com

Info@BestMediaInfo.com