Gojiyo is India’s largest 3D Virtual World created by Customer Centria for Godrej.
BestMediaInfo Bureau | Delhi | July 8, 2011
GoJiyo has been awarded "Overall Best IT Project" at the PCQuest Best IT Implementation Awards 2011. Launched in March 2010, GoJiyo is India's First & Largest browser-based virtual 3D online environment with social networking, online games and user engagement capabilities. The virtual platform created by Customer Centria was implemented by Godrej to establish greater brand recall amongst the Indian youth. Gojiyo which means – Go and live life to the full, has managed to grab the honour, competing with names like Bharti, SBI and Ministry of Agriculture.
The Godrej group, one of the leading business groups in India with a legacy of over 100 years has a deep connect with the older age groups of India. With India’s increasingly young demographics and strong online population, the group felt the need of the hour was to establish a powerful online brand connect with the youth. Hence, Godrej partnered with Customer Centria to create the perfect customer engagement platform in an innovative and experiential manner. GoJiyo was put together over a span of 4 months and runs smoothly even over a 256 Kbps Internet connection from any web browser.
The virtual arena is an expansive 3D platform comprising of six immersive worlds where users interact with one another via personalised avatars, visit ‘never-seen-before’ places and make friends with ‘like-minded’ strangers. However, the process of consumer co-creation continues, with new features and activities being added on regularly. Since its inception, GoJiyo’s community has a database size of more than 6,50,000 registered members. The engagement time of users is extremely high with more than 37% of users, not just entering the world to “hang out” and chat, but going on to play games & indulge in fun-filled activities. GoJiyo also has to its credit, promotion of prominent Bollywood movies like Anjaana Anjaani, Tees Maar Khan and the recent Zindagi Milegi Na Dobara.
Elated by the news, Kim Saldanha, Vice President - Marketing, Customer Centria said, “GoJiyo has not just accelerated the brand Godrej, but also set an example in the world of IT innovations in India. The national level recognition is a matter of great pride for all of us as a team at Customer Centria and Godrej. GoJiyo has constantly engaged the Indian youth and also resulted in a rise in percentage of target consumers intending to purchase Godrej products. The Gojiyo campaign exemplifies the emerging era wherein brands are employing new and creative ways to connect with their consumers using the immersive digital platform.”