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Contract Advertising wins creative duties for Huawei Telecommunications

iContract to handle digital part with Encompass as a partner in BTL activities and Motivator as the media partner.

BestMediaInfo Bureau | Delhi | July 6, 2011

Following a multi-agency pitch, Contract Advertising India Pvt. Ltd, Gurgaon has bagged creative duties for telecom major, Huawei Telecommunications India Pvt. Ltd. Huawei has appointed Motivator as its media AoR. Both the business have been handed over after multi-agency pitches. In August 2010, Huawei had awarded its ATL and BTL creative mandate to Mudra West.

Huawei Devices is a subsidiary of Huawei Technologies, a global leader in providing next-generation telecommunications solutions for operators around the world. Serving 45 out of the world’s top 50 telecom operators and revenues exceeding US$ 28 bn, Huawei’s products and solutions have been deployed in over 140 countries and support the communications needs of one third of the world’s population. In India, Huawei Devices has been offering a range of high-quality products for the past several years satisfying the needs of nearly 25 million Indian house-holds and enterprises in multiple categories, like Mobile Broadband, Home Convergence products and smart-phones. In 2010, Huawei was selected amongst the World’s Top 10 most innovative companies by Fast Company.

The task, for Contract Advertising, is to establish the Huawei devices in forthcoming open market launches of its Android devices, as well as its tablets and data cards while also growing its B2B businesses. Contract will work on 3 verticals of Huawei – Terminal, Enterprise and Network.

Commenting on the association Anand Narang, Marketing & Solutions Director, Huawei – Devices says “Huawei has traditionally been a strong B2B brand. We have now set ourselves a target to be amongst the top 5 handset brands globally by 2013. We are looking forward to Contract as a true single window marketing partner which will spearhead all communication solutions across mediums – traditional as well as non-traditional”.

Sethu Raman, Marketing & Solutions Director, Huawei – Network added “We were looking for an agency which understands technology brands in business and consumer domains. The creative idea from Contract was adaptable to our multiple categories and true to Huawei’s culture and our beliefs of enriching our consumers’ lives”.

Says the agency’s General Manager Prashant Mathur of the pitch win, “While we listened very attentively and keenly to the client’s needs and requirements, in our presentation, we remained true to what we believed the corporate brand and the product brands required”

Executive Creative Director Nima D.T. Namchu believes that this to be an opportunity to do something distinctive in a crowded category, which is always a challenge.

iContract would partner Contract on the digital front, with Encompass as a partner in below-the-line activities and Motivator of Group M as the media partner.

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