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comScore: India ranks as second largest market for Google+ visitors

Google+ off to a fast start with 20 Million Visitors in 21 Days; U.S. leads.

BestMediaInfo Bureau | Delhi | July 25, 2011

comScore has released its first look at visitation to Google+ finding that in its first three weeks the site has reached 20 million worldwide visitors where India ranked as the second largest market for Google+ with 2.8 million visitors.

Google’s new social product Google+ launched to great fanfare a few weeks ago, and since then many have been speculating about how quickly the site has grown and whether or not it’s the fastest growing site in history. It’s fair to say the initial market response has been very positive overall, with accolades going to its design, usability and approach to group networking with Circles.

To get a better understanding of how Google+ is performing to date and who is using it, comScore pulled together some figures based on the first 21 days of its public existence (June 29, 2011 – July 19, 2011). Importantly, these data are based on unique visitors (which is different than “users” in that people who never sign up may visit Google+ pages) from home and work computers (which excludes usage via mobile devices). In addition, comScore is measuring behavior from people who visit pages, which may not include usage that occurs through the Google+ bar at the top of most Google pages.

As of July 19, comScore showed Google+ at just about 20 million visitors worldwide, an extraordinary number in just its first three weeks. That number represents an increase of 82% from the previous week and 561% vs. two weeks prior. The U.S. audience recently surpassed 5 million visitors, up 81% from the previous week and 723% from two weeks earlier.

It would be difficult to think of many sites that reached such a large number in such a short period of time. That said, Google does have a built-in visitor base of more than 1 billion to work with, so there is clearly potential to convert a high number of users to its new social tool – even if it is still invite-only.

What is also interesting about the rapid growth of Google+ is its proliferation on a global basis. While the U.S. leads in Google+ audience, it currently accounts for 27% of the total worldwide audience. Interestingly, India holds a strong #2 position with 2.8 million visitors. The UK (867,000 visitors), Canada (859,000 visitors) and Germany (706,000 visitors) round out the top five.

Time will ultimately tell if Google+ can leverage its early momentum to reach critical mass among users and capture a firm foothold in the well-established social networking market.

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