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CNN-IBN leads the pack in the latest 13 weeks

Also garners more viewership than Times Now & NDTV 24x7 combined in Week 29.

July 22, 2011

CNN-IBN continues to be India’s No.1 English News Channel across audience groups in the latest 13 weeks. In the All India Market, CNN-IBN leads with a Market Share of 39%, followed by Times Now with 30%, NDTV 24x7 with a market share of 19%, Headlines Today with 9% and NewsX with a market share of 3% (Source: TAM, CS A M 15+, Market: All India, Period: Wk17’ 11- Wk29’11, 0600-2400 hrs, All Days). CNN-IBN also leads across CS 4+, CS 15+, CS 25+, CS M 15+, CS M 25+, CS M 15+, CS A 15+, CS AB 15+, CS AB M 15+, CS M 25+, CS A M 25+, CS AB M 25+ in the All India Market.

TAM data for the latest Week 29, 2011 shows CNN-IBN has garnered more viewership across audience groups than NDTV 24x7 and Times Now combined. CNN-IBN’s viewership is more than that of the other two channels combined in CS A M 15+, CS AB M 15+, CS A M 25+ & CS AB M 25+. (Source: TAM, Market: All India, Period: Wk 29 ‘11, 0600-2400 Hrs, All Days)

On the day of the Mumbai blasts (13th July) in the All India Market CNN-IBN’s viewership is  4 TIMES the viewership of Times Now & more than 3.5 TIMES the viewership of NDTV 24x7 (Source: TAM, CS A M 15+, Market: All India, Period: 13th Jul’11 (Wk 29 ’11), 0600-2400 hrs, Wednesday). CNN-IBN is even ahead of combined viewership of both channels across audience groups that include CS A 15+, CS AB 15+, CS AB M 15+, CS A 25+, CS A M 25+ & CS AB M 25+.

With its credible, responsible and unbiased reporting, the channel has set considerable standards in English news television genre. Owing to the in-depth & credible reporting by the channel, CNN-IBN is also the leader in the English News Genre in the last 12 months. (Source: TAM, CS A M 15+, Market: All India, Period: Wk 30’10- Wk 29 ’11, 0600-2400 hrs, All Days).

Rajdeep Sardesai, Editor-In-Chief, CNN-IBN, IBN7 and IBN-Lokmat said, “CNN-IBN’s leadership during the latest 13 weeks has been possible because of CNN-IBN’s enduring effort to bring the truth to the viewers. CNN-IBN has been a leader in setting standards in responsible journalism and comprehensive coverage on sensitive issues.”

Dilip Venkatraman, Chief Executive Officer, CNN-IBN said, “We are extremely proud of the fact that viewers chose CNN-IBN as their preferred English News channel in the latest 13 weeks. CNN-IBN has been a leader in setting standards in credible journalism and the latest TAM figures where CNN-IBN is 4 times ahead of the competition only goes to reflect the true popularity of CNN-IBN."

PR@BestMediaInfo.com

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