Big Street and Kinetic showcase Lipton Ice Tea through pillar wrap - a high visibility attention grabbing brand launch.
BestMediaInfo Bureau | Delhi | July 8, 2011
RBNL’s BIG Street launches two high impact pillar wraps on the Delhi Airport Metro Express track to create buzz about Lipton’s ice tea. Driving from Moti Bagh to Naraina and vice versa, Big Street and Kinetic have deployed two gigantic eye catching pillar wraps that are 28 feet tall and have a circumference of 19.2 feet . Showcasing the two flavours of Lipton Ice Tea these high visibility graphics on this heavy traffic road, will reach out to a large target audience, especially in the hot summer month.
Pillar wraps of these huge proportions are an obvious choice to launch new products and to reinforce the brand image. Clutter breaking, without obstructing the path of the consumers, these pillars are a great choice for advertisers to create awareness about their product, offering an exclusive brand visibility solution for advertisers. Innovative and interactive, pillar wraps ads are the most dependable means of brand promotion.
PepsiCo India has launched the Ready to Drink Lipton Ice Tea in the PET format in the Delhi NCR Region and the company plans to introduce the product in other markets across India in a phased manner. Priced at Rs 25 for a 350 ml PET bottle, Lipton Ice Tea will be available in two variants: Green Tea in Mint and Lemon flavour and Black Tea in lemon flavour.
Commenting on the campaign, a Pepsi spokesperson said, “The Metro Pillar Wraps provide brilliant visibility and reminder to all commuters on the Lipton Ice Tea launch, no one can miss them.”
The Kinetic team, that has set up the pillar wrap in collaboration with BIG Street, says, “We believe that this pillar branding could really be clutter breaking and create huge buzz in the market and the same has been reinforced with this innovation .It is a small endeavor at Kinetic and to create first advertisers advantage for Pepsico.”
Big Street has 14 pillars on strategic locations in Delhi ensuring maximum reach and frequency. These pillars can be fully wrapped for maximum visibility and can communicate with the audience in all directions effectively. These pillars are located on key stretches of Delhi such as on NR Dhaula Kuan Flyover, the Ring Road going from AIIMS to Naraina, road from Gurgaon to Naraina, India Gate to NH 8, Delhi Airport Metro Express pillar at Karol Bagh that are high traffic routes and will provide high visibility to any brand.
Talking about pillar wraps, Rabe Iyer, Business Head of Big Street and Big Live says, “There is an emerging belief that outdoor advertising is the surest and simplest way to make an impact. These larger-than-life pillar wraps on key stretches of Delhi roads are a great way for brands to communicate with the target audience. We are very pleased to have Lipton Ice Tea use our inventory to make their presence felt in the minds of the people. Pillar wraps will always be part of any emerging trends in the OOH industry as they are innovative and effective.”