He comes in here from Madison Outdoor Media Solutions where he was Business Director.
BestMediaInfo Bureau | Delhi | July 15, 2011
Ghosh is a seasoned professional and has an experience of 17 years in client servicing and business development, outdoor advertising and integrated media solutions and media sales. Prior to joining OAP, Ghosh was a Business Director at Madison Outdoor Media Solutions (MOMS) for two years.
He commenced his career in print media way back in 1992 with ABP Group and then with publications like India Today, The Statesman and Nav Bharat. He later got into ORG-MARG and handled media research (IRS & DMS) and then moved into outdoor industry with Laqshya Digital Media, Big Street, Percept Outdoor and Madison Outdoor Media Solutions.
He was mainly responsible to give valuable inputs for out-of-home insights and strategic solutions for successful advertising campaigns. Mr Ghosh primarily focused to acquire, maintain and grow business so as to achieve the organizational objectives and also to expand the client base while improving the profitability at pan India level in every business plan.
Speaking about his appointment Anirban Ghosh said, "I am delighted to join OAP and with new responsibilities, looking forward to excel in professional career."
Welcoming him on board Abhijit Sengupta, CEO, OAP, commented, “We welcome Anirban to the OAP family. We are confident that with his inclusion in the Adzedge team, we will scale new heights of excellence. He fits very well in the scheme of things.”