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Amar Ujala rolls out launch campaign for 'Amar Ujala Safalta'

Allocates Rs.3 crore for the launch campaign starting today; the magazine will hit the stands on August 1, 2011.

Neha Saraiya | Delhi | July 27, 2011

Amar Ujala is all set to launch its monthly educational magazine “Amar Ujala Safalta” on August 1, 2011 which will cater to the needs of this large audience of readers who will be appearing for various competitive exams.

The all colour magazine will have 180 pages and will hit the stands in the first week of every month in Uttar Pradesh, Uttranchal, Himachal, Jammu, Punjab, Haryana, Bihar, Jharkhand, Rajastan, Gujarat and Maharashtra. With a cover price at Rs.60, the magazine’s initial print run is expected to be 1 lac copies.

The launch of the magazine is supported by aggressive promotional campaign which will be seen across the markets and mediums starting today. The company has earmarked Rs. 3 crore for the launch campaign.

Amar Ujala has planned extensive print ads in Safalta operating markets which includes Hindustan in Bihar & Jharkhand, Bhaskar Group in Rajasthan, Madhya Pradesh, Gujarat & Jharkhand and Amar Ujala in Uttar Pradesh, Uttrakhand, Jammu & Himachal Pradesh.

Besides print medium, the campaign will have significant presence on Radio from 1st August on Big FM and Radio Mirchi. Second phase of the campaign will go activation, web & television route.


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