Amar Chitra Katha Scholarship launched in memory of Uncle Pai

The annual scholarship is open for the children between 10 to 15 years in more than 70 cities.

BestMediaInfo Bureau | Delhi | July 11, 2011

ACK-Media, the leading Entertainment and Education Company for children, launched 'Amar Chitra Katha Scholarships', in  fond memory of late Anant  Pai, the founding editor of the series . The Scholarship has been launched on a national scale in 70+ cities and is open to children between the ages of 10-15. The scholarship, which will be an annual event from this year, is unique in two ways – it is designed to appeal to a broad range of children - not just the academically inclined. And the awardees will be free to pursue their interests without restrictions. The scholarship is also designed to increase the awareness of the younger generation about Indian culture, continuing Uncle Pai's lifelong mission.

The Amar Chitra Katha Scholarship forms will be available free in all Big Bazaar stores across India from July 14^th to August 7^th, 2011 and online (www.amarchitrakatha.com/scholarships). Participants may also send in their responses via a unique SMS platform created for this initiative. Participation in this scholarship has no restrictions other than age and nationality. The scholarship evaluation is based on a written quiz on India. The quiz has both multiple choice and long form questions.  The quiz will be evaluated by a panel of three eminent judges.

The Amar Chitra Katha Scholarship awardees will be announced in a grand finale on Children's Day, November 14, 2011. The National Winner will get a scholarship of Rs. 11 lakh, there will be 71 City Winners who will each get a scholarship of Rs. 25,000. 144 City Runners-Up will get scholarships worth Rs. 5000 in kind. In addition 7 special metro winner scholarships worth Rs. 50,000 will be given. Also 10 Winners who have sent entries though SMS will get scholarships worth Rs. 15,000 in cash.  The initiative is designed in a way that a child in every participating city has an opportunity to win a Scholarship.

At the launch Samir Patil the CEO of ACK Media said “This is one of the most open and inclusive scholarship designs of its kind and also the one with the largest reach. We are keen on expanding the

interest of the next generation in Indian heroes and culture. Without our exclusive tie-up with Big Bazaar and the months of joint planning with Ashni and her team we would not have been able to launch the scholarship at this scale”

Ashni Biyani, Director Future Idea said “At Big Bazaar and the future group we have always looked at how to reach out to children. This is a part of that effort. ACK and BB share common values and we look forward to doing many more of these initiatives over the coming years.”

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