Expands global footprint with key acquisition through its digital company Possible Worldwide.
BestMediaInfo Bureau | Delhi | June 6, 2011
Possible Worldwide, a WPP Digital company, has announced the acquisition of a majority stake in Gringo, one of Brazil’s most innovative digital agencies. The deal expands Possible Worldwide’s global footprint, augmenting its strategic position in emerging markets such as China and India with the ability to execute large scale interactive initiatives in the fast-growing Brazilian market.
Known for its work creating cutting-edge, brand experiences that bring consumers running (or clicking), the 65-person Grïngo serves as digital agency in Brazil for clients including Coca-Cola, Absolut Vodka, Microsoft and Itaú Unibanco. The agency boasts one of the Southern Hemisphere’s most award-winning track records over the past three years, having garnered 24 FWA awards, 15 Wave Awards, 3 Cannes Lions awards and a Silver Pencil award from The One Show. Founders Andre Matarazzo and Fernanda Jesus will join Possible Worldwide as Chief Creative Officer, São Paulo, and President, São Paulo, respectively.
“Grïngo is on a quest to change brands’ communication strategies into interaction strategies, allowing them to form deeper, more meaningful relationships with consumers,” said Matarazzo, founder and chief creative officer at Grïngo. “This vision meshes perfectly with Possible Worldwide’s strategic approach and its strength in creating user-centric experiences that drive customer interaction. We look forward to becoming part of the WPP family.”
In addition to the sharing of a similar strategic vision, the Grïngo acquisition reflects the Possible Worldwide emphasis on having strong, native understanding of the international markets it services.
“The Grïngo team has produced an exceptional body of groundbreaking digital work for its Fortune 1000 clients, and we are pleased to add their expertise and insight to Possible Worldwide,” said Trevor Kaufman, global CEO of Possible Worldwide. “With this acquisition we gain unparalleled local knowledge of the fast-growing Brazilian market and the ability to develop and execute client initiatives that will best connect with the country’s nearly two hundred million consumers.”