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The First Indian Calendar Art Awards debuts in India

An initiative to appreciate, felicitate and revive the fading art of calendar making in India.

June 14, 2011:

Katha Mediatix India Limited, a complete 360 degree media corporation with an illustrious history of over 3 decades, announces its premiering initiative of Indian Calendar Art Awards (ICAA). This initiative is being hosted with the aim of appreciating, felicitating and reviving the fading art of Calendar making in India. The prestigious awards based on innumerable expressions, opens invitations to agencies, advertising professionals, photographers, printing houses, graphic designers, illustrators, typographers, models, and freelancers to participate in the awards. The awards ceremony will be a star studded evening with great performances from some of the biggest & brightest stars from the Hindi film industry making it an evening of glitz, glamour and entertainment amidst felicitation and honours.

Calendars knowingly or unknowingly have been a part of one’s life; perhaps since modern civilization, and even today it continues to adorn your office table tops & walls, but merely as a force of habit. Imagine having a Calendar to express your brands? An easy way to brand communication! Like any other priceless art it is another art that needs to be appreciated and acknowledged and the people behind it brought to the fore front.

Speaking on the Awards, Krishnendu Sen, Chairman & Managing Director of Katha Mediatix India Limited said, “We’ve seen a plethora of award functions over the years, amidst which we have lost touch with such a critical piece of art, an integral part of our lives. It is our endeavour to acknowledge and appreciate the work done by the numerous people behind the scenes who put their imagination and creativity to work, to produce an excellent communication medium. The ICAA will be first of its kind in India to appreciate, award, applaud & revive the art of Calendar making which is slowly fading away. Our association with these awards definitely augurs well for the brand and the brand essence that it exudes.”

The ICAA will consist of a 12 member jury, the best in the field of media, advertising, entertainment, cinema, medicine, corporate head honchos, sports, artists, fashion designers to add on to the flavour of the judging process. Call for entries by invitation and through online and print media. Entries should be either in soft copy and a hard copy with an official letter of participation.

The brand image of ICAA is classy, unique, grandeur, entertaining, fresh and new and the entries will resonate the same sentiments. Keeping  this in mind the categories invited are: Best Graphic Design; Best Concept; Best Creative Agency; Best Public Service Calendar; Best Printer; Best innovative Calendar; Best Art Director; 12 Best Industry Calendars; 12 Best Models from Jan-Dec; Most Followed or Popular Calendar; Best Photographer; Calendar of the year(Jury).

So rush your entries, this is your opportunity to be a part of the first ICAA .Coming soon on one of the leading entertainment channels in India.

The entries can be send to: Katha Mediatix India Limited,4th floor Kailash Plaza, Opp Yash Raj Studios, New Link Road, Andheri(W), Mumbai-400053.Tel:022 26744844,Fax:022 26744846.Email: icaa@kathagroup.com or contact@kathagroup.com Entries close on July 30, 2011.


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