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Reebok India appoints Sajid Shamim as Brand Director

He will be responsible for the marketing and business strategy for Reebok India.

BestMediaInfo Bureau | Delhi | June 23, 2011

Reebok India, leading Sportswear brand in India has appointed Sajid Shamim, Executive Director, Sales and Marketing of Reebok India, as the Brand Director of Reebok at Adidas Group. He will be responsible for the marketing and business strategy for Reebok India. This development has come in the wake of joint operating model effective from May 2011 by Adidas group in India (Adidas Group owns Reebok and Adidas globally).

Sajid Shamim has been with the company for the past ten years. Under his leadership Reebok has been credited with many firsts and has successfully maintained the brand leadership in an increasingly competitive market space. Sajid believes that as a market leader, Reebok must take the mantle on itself to grow the market and undertake new initiatives to go the extra mile in delighting the consumer with what is contemporary and unique.

A believer in an autonomous corporate set-up and empowerment of his team, Sajid is a leader who provides direction while providing ample scope for creativity, innovation and experimentation. He constantly motivates him team to see the “bigger picture” and the resulting vision has helped Reebok stay ahead of competition even in tough times.

He is an alumnus of XLRI Jamshedpur and worked with Coca Cola India prior to joining Reebok. At Reebok Sajid has had cross functional exposure in Sales, Retail, Marketing and Product.

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