‘94.3 Radio One NDTV Environment Day Special PYMD’ promoted on the Greenathon website and all the NDTV channels.
BestMediaInfo Bureau | Delhi | June 6, 2011
‘The core reason of life’s existence on this planet is the Environment and Green is undoubtedly the new colour of life’. 94.3 Radio One embraces the ‘World Environment Day’ through ‘94.3 Radio One NDTV Environment Day Special PYMD’, a unique programming mix, dedicated to the environment cause. Radio One has partnered with NDTV’s special initiative ‘The NDTV-Toyota Greenathon’ to execute this special programme under the umbrella of its exclusive property ‘Play Your Music Day’ (PYMD).
94.3 Radio One’s ‘PYMD’ is one of the most successful properties of Radio One where listeners can host a one hour show on Radio One. The station has used this platform to integrate NDTV’s seminal environmental initiative for this year’s World Environment Day, to garner maximum participation from their respective audiences and spread awareness about environmental issues.
On the Environment Day which is happening on 5th June, 94.3 Radio One will individually host one hour environment special shows with prominent NDTV anchors like Vikram Chandra, Nidhi Razdan, Abhigyan Prakash and Nidhi Kulpati. Radio One will also play host to four lucky viewers from NDTV who will get a chance to play their favorite tracks. ‘94.3 Radio One NDTV Environment Day Special PYMD’, will be played throughout the day on 5th June on all Radio One stations.
Shyju Varkey, the National Marketing Head - 94.3 Radio One, was very glad to announce the new green feather in the Radio One’s cap. He added “94.3 Radio One has been constantly exploring opportunities to connect music with causes close to listeners’ hearts. We have, in the past, associated with ‘Save Water Save Mumbai’, ‘Kiss of Life-Rose Day Celebration’ a fundraiser in association with ‘Cancer Patients Aid Association’ (CPAA), and also is the prime mover in ‘Let’s Pool In’, a unique car-pooling initiative in Bangalore
Speaking for NDTV Toyota Greenathon, Smeeta Chakrabarti, Head of Operations, NDTV Group said, “We’re delighted to have Radio One as partners for this year’s Greenathon. The manner in which our concept has been integrated with one of their prime properties, Play Your Music day, has been outstanding. Clearly, it reflects a commitment to the green cause we look for in all our associations”
94.3 Radio One, the station with maximum music maximum choice has already launched special ‘Green Anthems’ , specially written for the NDTV-Toyota Greenathon, composed by Shakar Ehsaan and Loy and Kailash Kher’.
NDTV has jointly promoted the ‘94.3 Radio One NDTV Environment Day Special PYMD’ on the Greenathon website and also on all the NDTV channels.
So all the music lovers put on your green caps and join 94.3 Radio One in spreading the green cause.