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R K SWAMY BBDO launches new TVC for Raymond

The new TVC reinforces the core associations of the brand and ‘The Complete Man’ property; watch the TVC here.

Neha S | Delhi | June 3, 2011

R K SWAMY BBDO has launched a new TVC for Raymond. With the objective to reinforce the core associations of the brand and ‘The Complete Man’ property, the new TVC titled ‘Foreign Posting’ explores yet another important relationship in the life of ‘The Complete Man’ – that with his mother.

The film beautifully captures the emotions around a ‘moment of success’ for the young man and the joy and concerns that simultaneously flash through the mothers mind, as she absorbs the news. This culminates in a state of total relief and happiness as she discovers the surprise her son has in mind for her.


The film opens with a smartly attired young man looking for his mother as he enters their house. He finds her watering the plants in their garden.  He breaks into a jig flashing a letter at her. She grabs it from his hand and quickly reads what turns out to be an appointment letter for her son.  She is absolutely delighted for him till she realizes that it is from a firm in Singapore. Understanding the concerns in his mother’s mind, he hands over passports and air tickets to her. When she opens one of the passports, she is pleasantly surprised to find her own passport and the ticket for her too! She is extremely touched and overwhelmed by her son’s thoughtfulness and loving gesture.

Shailen Sohoni Chief Operating Officer Mumbai, R K SWAMY BBDO and relationship custodian of the Raymond business said “Sometimes a moment of success may accompanied by an undercurrent of sadness. In this case that of a son having to move overseas. The son, sensitive to his mother’s emotion chooses to take her with him. This is what makes him a Complete Man. One who looks good and does good.”


Creative Agency: R K SWAMY BBDO

Executive Creative Director: Sangeetha N.

Media agency: Media Direction

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