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OAP flags Radio One's Family No. 1

Executes intensive outdoor campaign for the largest game show on radio.

BestMediaInfo Bureau | Delhi | June 28, 2011

The Outdoor Advertising Professionals (I) Pvt Ltd has planned and executed an intensive campaign for the largest game show on radio “Family No. 1” on Radio One 94.3 FM.

Radio One is coming up with a contest based game show where families will have to battle it out on air. The exciting prizes offered include LCD’s, refrigerators, laptops, cars and many more. This show airs in the Evening Drive Time slot between 5 pm to 9 pm, Monday to Saturday and is hosted by MJ Prachi.

The campaign is already in motion and its making its presence felt across Mumbai. The medium used for this campaign is pre-dominantly outdoor. In-depth detailing and sincere attempts have been made to devise this unique campaign. As every outdoor format plays a different role in the campaign, the “Family No. 1” campaign for Radio One has its unparalleled flavor. It is a month long campaign and OAP is using large hoardings which aims at brand building, while bus shelters are more localized thereby giving out local dealer information.

Besides extensive outdoor, print and digital media have also been used as supporting medium for this campaign. Four Quarters is the creative agency working on this account, whereas OAP is handling the outdoors and the media execution strategy to achieve the objectives.

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