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Mudra Max-OOH bags top spot at Outdoor Advertising Convention

Wins 30 out of 375 awards at the Outdoor Advertising Award held as a part of OAC.

BestMediaInfo Bureau | Delhi | June 21, 2011

Mudra Max, the Mudra Group’s Integrated Engagement & Experiential Agency remained the undisputed winner at the Outdoor Advertising Awards (OAA) held as a part of the Outdoor Advertising Convention (OAC) on the 18th of June’2011 at Renaissance Powai. Mudra Max walked away with a phenomenal 30 awards in all.

Out of a total of around 375 entries in total, Mudra Max received a record 32 shortlists, and took the lion’s share of metals at the end of the night, with 30 awards in all - 11 gold, 11 silver and 8 bronze.  As a testimony of our domination, the agency at second place only managed a total tally of 8 awards.

The awards saw a jury comprising of creative professionals, media professionals, advertisers and other industry stalwarts from different fields who evaluated each piece of work submitted, while the judging happened by secret voting, thereby ensuring a fair and objective evaluation of our efforts.

Mudra Max won awards for a large variety of clients; it won the prestigious Campaign of the Year ‘Gold’ award for its work on the Volkswagen -Innovation for All campaign while ‘Silver’ went to Reebok - Reezig Ten XL. Mudra Max-OOH witnessed three awards for Media Plan of the year namely ‘Gold’ for Hindustan Times - No TV Day, ‘Silver’ for Reebok -  Reezig Ten XL while ‘Bronze’ for Mudra Max - Pepsi -  Change the Game. The agency also grabbed three Silver awards in the category -Innovation of the year namely Universal Digital Connect Ltd - Egg Story, Disney - Art Attack and Western Union - Chand Mubarak.

Commenting on the wins and the agency's winning edge, Mandeep Malhotra, President, Mudra Max, said, “OAC is certainly the most awaited industry event in the OOH space. It is our hard work & team spirit that has kept us going. We've built meaningful relationships with media owners, and our brands trust us more than ever. Last year too, Mudra Max was at the top sweeping 21 out of 35 awards including 9 Golds and 6 Silvers. The entries this year represented some of our best works done. The Saturday night not only saw the clean sweep but also the gusto and energy displayed by our team in celebrating each of the wins.”


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