OMD is the incumbent agency and has been associated with SAB TV for the past one year.
BestMediaInfo Bureau | Delhi | June 23, 2011
OMD is the incumbent agency and has been associated withÂ SAB TV for the past one year.
Commenting on this development Anooj Kapoor, Executive VP & Business Head, SAB TVsaid that, âStarcom Mediavest group would bring greater buying efficiencies in addition to a fresh perspective on quantitative planning which for us is of greater significance whilst we are competing with top GECâs.â
Dinesh Rathore, Vice President, MediaVest, on being assigned the media duties for SAB TV said that, âThis is an important win for us. Working with SAB is a matter of pride for us. We are excited that we can offer them TARDIIS, the most powerful optimizer in the market today. Â We will strive to ensure SAB TV achieve immense success.